Plug & Play Playbook
The stage-fit framework we run with clients. Plug&play GTM plays mapped to each maturity stage, so you know what to run now, not in six months.
Live from InfoShare 2026
GTM Engineering. Free Toolkit.
Everything from today's talk on building a GTM engine that actually compounds. No email gate, no fluff.
Watch the deck again.
The full presentation from today's session. Open it anytime.
BOSS: GTM Engineering. O tym jeszcze nie uczą. · Mateusz Sekta, CEO Vanderbuild
Free materials.
Three things you can use this week. Open access. No email required.
Get claude.md
A drop-in config file for Claude Code and other AI coding agents. It teaches them our plug&company stage-fit framework, so they know which Playbook plays actually match your GTM maturity, without you re-explaining context every session.
Sales Tools Database
The curated repo of GTM tools we actually use across outbound, enrichment, sequencing and reporting. Filterable, opinionated.
The recipe
How to use the free materials.
Three drops into your Claude chat. Five minutes. You walk out with the best plug to ship next, and a shortlist of tools to run it.
Upload the Plug&Play Playbook
Drop the PDF into your Claude chat as context.
Upload claude.md as a skill
Teaches Claude our stage-fit framework so it knows which play matches your maturity.
Add your GTM maturity context
Where you are: stage, team size, current motion, biggest leak.
The best plug to ship next.
Then open the Sales Tools Database and grab the exact tools you need to run it.
Behind the talk.
Mateusz Sekta · CEO of Vanderbuild · Outbound & GTM Expert · Intent-Based Sales Systems
Clay GTM World Cup 2025 Vice-Champion (#1 in Poland, #2 globally). 5+ years in B2B sales, the last three as a full-time GTM Strategist and Engineer focused on intent-based outbound.
At Vanderbuild, he and the team ran 258 outbound campaigns on Clay in 2025 for 16 tech companies, hitting 80%+ email discovery with stacked waterfalls and cutting enrichment cost by 40-60% versus a single provider.
If today's talk sparked something, the call below is the fastest way to turn it into a working pipeline.