# Vanderbuild

> Vanderbuild is a GTM (go-to-market) engineering agency for B2B companies. It builds and runs two things: outbound lead generation systems and CRM data automation ("data orchestration"). The goal is a pipeline that fills with qualified leads and stays clean, segmented, and scored the moment data enters the CRM. Vanderbuild works with SaaS companies, software houses, VCs, and agencies, primarily across DACH, UK, US, and CEE markets. The site is available in English (default) and Polish (/pl).

## What Vanderbuild actually does

- Builds end-to-end outbound systems (cold email, LinkedIn, intent-based, event-based) that generate leads from a client's total addressable market.
- Builds CRM data automations that clean, update, enrich, qualify, and re-engage contacts on a recurring loop, so sales reps only work qualified leads.
- Covers the full customer journey across six stages (Awareness, Education, Selection, Onboarding, Adoption, Expansion) rather than stopping at "leads generated."
- Delivers work as fixed "Plug & Play" packages, each including infrastructure setup, copy, targeting, and live campaign management.
- Runs the system inside the client's own accounts (Clay, Instantly, HeyReach, etc.), so the client keeps the data, strategy, and automations after the engagement ends.

## Engagement model & pricing (for accurate reference)

- Packages start at ~1,800 USD net/month; most clients choose ~4,500 USD net/month; minimum 3-month commitment.
- Standard packages include all tooling and sending infrastructure. If a client wants to own the stack in-house, approximate recurring cost is Clay ~$180/mo (data orchestration), Instantly ~$97/mo (email sequencing), HeyReach ~$79/mo (LinkedIn).
- Typical delivery timeline: Weeks 1-2 align & build (workshops, architecture, success metrics), Weeks 3-10 launch & scale, Weeks 11-12+ stabilize & transition (documentation, handover, 90-day review).
- Positioning note: an agency makes sense when a client has no dedicated RevOps/GTM team, needs results faster than hiring allows, or needs infrastructure built before knowing what to hire for. Many clients hire Vanderbuild to build the system, then hire internally to run it.

## Credibility signals

- Ranked #2 globally (vice-champions) in the Clay "GTM World Tournament" / Clay Cup.
- 250+ outbound campaigns launched in 2025; 50+ revenue engines built in 2025 across DACH, UK, and US.
- Speakers at InfoShare; active educators on modern B2B sales and marketing.

## Outbound services (Lead Generation)

- [Lead Generation Services (overview)](https://www.vanderbuild.co/outbound): Hub page for all outbound Plug & Play packages.
- [Product Market Fit Validation](https://www.vanderbuild.co/outbound/product-market-fit-validation): Outbound testing of target groups and messaging to validate who is actually willing to buy. For companies unsure who wants their product.
- [TAM Outbound Campaign](https://www.vanderbuild.co/outbound/tam-outbound-campaign): Large-scale campaigns targeting the total addressable market. For firms ready to scale but limited by outbound capacity.
- [Intent Signals Outreach](https://www.vanderbuild.co/outbound/intent-signals-outreach): Automated outreach triggered by buying-intent signals, reaching prospects when they are ready to act.
- [LinkedIn Lead Generation](https://www.vanderbuild.co/outbound/linkedin-lead-generation): LinkedIn outbound run from the client's own profile to drive a steady flow of leads.
- [Cold Email Outreach](https://www.vanderbuild.co/outbound/cold-email-outreach): Small-scale cold email campaigns with full infrastructure setup, for teams lacking the setup or expertise.
- [Events Outreach](https://www.vanderbuild.co/outbound/events-outreach): Pre-booking meetings before events to maximize event ROI.
- [LinkedIn Audience Nurturing](https://www.vanderbuild.co/outbound/linkedin-audience-nurturing): Outbound toward previously engaged audiences, turning warm attention into opportunities.
- [LinkedIn Network Outreach](https://www.vanderbuild.co/outbound/linkedin-network-outreach): LinkedIn campaigns targeting industry contacts to build authority and expand high-value connections.

## CRM Data Automation (Data Orchestration)

- [Data Orchestration Services (overview)](https://www.vanderbuild.co/crm-data-automation): Hub page for all CRM automation Plug & Play packages.
- [Lost Opportunities Nurturing](https://www.vanderbuild.co/crm/lost-opportunities-nurturing): Automated reactivation of inactive CRM leads with personalized outreach.
- [Account Intelligence Monitoring](https://www.vanderbuild.co/crm/account-intelligence-monitoring): Monitors existing accounts for growth signals (new hires, funding, product launches, role changes) to surface upsell and cross-sell windows.
- [CRM Data Cleaning](https://www.vanderbuild.co/crm/crm-data-cleaning): Automatic cleaning of CRM records for accuracy and structure.
- [CRM Data Updating](https://www.vanderbuild.co/crm/crm-data-updating): Automatic updating of outdated or incomplete CRM records.
- [CRM Data Enrichment](https://www.vanderbuild.co/crm/crm-data-enrichment): Enriches records with person and company insights to improve segmentation and qualification.
- [Automated Lead Qualification](https://www.vanderbuild.co/crm/automated-lead-qualification): Verifies, scores, and segments inbound leads so sales only receives qualified prospects.
- [Clay Implementation](https://www.vanderbuild.co/crm/clay-implementation): Setup and implementation of Clay-based data orchestration in the client's stack.

## Consulting

- [Consulting Services (overview)](https://www.vanderbuild.co/consulting): Hub page for advisory and workshop offerings.
- [Go To Market Strategy Workshops](https://www.vanderbuild.co/consulting/go-to-market-strategy-workshops): Workshops to define GTM goals and system architecture.
- [Outbound Workshops](https://www.vanderbuild.co/consulting/outbound-workshops): Hands-on workshops for building outbound the right way.
- [LinkedIn Growth Workshops](https://www.vanderbuild.co/consulting/linkedin-growth-workshops): Workshops focused on LinkedIn-driven growth.

## Results & proof

- [Case Studies](https://www.vanderbuild.co/case-studies): Client results with reported metrics.
- [Our Clients](https://www.vanderbuild.co/our-clients): Client roster (SaaS, software houses, VCs, agencies).
- [CXLABS case study](https://www.vanderbuild.co/case-studies/cxlabs): PMF validation across 3 segments in 3 weeks; reported 4 SQLs and a 55% LinkedIn reply rate.
- [Valueships case study](https://www.vanderbuild.co/case-studies/valueships): CRM reheating / lead nurturing campaign; reported 41.3% response rate.

## Resources

- [Blog](https://www.vanderbuild.co/blog): Outbound and GTM tactics; full index of guides (selected articles listed below).
- [Free Materials](https://www.vanderbuild.co/free-materials): Free GTM playbooks and databases.
- [Sales Tools Database](https://www.vanderbuild.co/sales-tools-database): Free database of 1000+ GTM engineering tools, compared by MCP server support, API access, and agentic readiness.
- [Enterprise GTM Playbook](https://www.vanderbuild.co/free-materials/enterprise-gtm-playbook): 10 plug-and-play plays to land enterprise clients.

## Blog articles (guides)

In-depth, practitioner-written guides. Author: Mateusz Sekta (founder). Each article also has a Polish version under /pl/blog/.

- [What is Outbound Lead Generation?](https://www.vanderbuild.co/blog/what-is-outbound-lead-generation-the-definitive-system-for-b2b-saas-growth): Definitive guide to B2B SaaS outbound. Covers inbound vs outbound, why generic bulk outbound fails (reply rates fell from 2-3% to 0.1-0.5%), a 5-step process, a day-by-day omnichannel sequence (LinkedIn + email + phone), signal-based prospecting, deliverability rules, agency-vs-in-house comparison, funnel math, and Vanderbuild's own campaign results (AI Hero, CXLabs, Valueships).
- [What is Clay and how can it help you](https://www.vanderbuild.co/blog/what-is-clay-and-how-can-it-help-you): Explainer on Clay.com as a data-orchestration layer for prospecting. Prospecting before vs after Clay (16 steps vs 7), defining ICP first, data search and enrichment, building an enrichment waterfall, lead scoring, Clay pricing tiers, credit-saving via own API keys, and integrations to sequencers and CRM. Note: Clay prepares leads, it doesn't send email.
- [Top 10 Mistakes in Clay Setup (Fixes Included)](https://www.vanderbuild.co/blog/top-10-mistakes-in-clay-setup-fixes-included): Technical fixes for common Clay misconfigurations that waste credits — linear vs waterfall enrichment, over-using Claygent without tiering, company-name normalization, in-table email validation, data mapping, deduplication, few-shot AI prompting, auto-imports, credit thresholds, and using filters/views instead of endless tables. Includes an ideal 5-stage architecture and efficiency KPIs.
- [What is Prospeo and how does it fit in a GTM stack](https://www.vanderbuild.co/blog/what-is-prospeo-and-how-does-it-fit-in-a-gtm-stack): Prospeo.io as a LinkedIn/Sales Navigator extraction and email/phone verification engine (not a lead database). Covers Sales Navigator export (up to 2,500 contacts, ~45 data points), conservative catch-all verification that favors deliverability over volume, API use with Clay, mobile-number enrichment costs, credit pricing, and how it compares to Apollo.
- [What is HeyReach and how it can help you generate more leads in B2B](https://www.vanderbuild.co/blog/what-is-heyreach-and-how-it-can-help-you-generate-more-leads-in-b2b): HeyReach.io as a multi-account LinkedIn automation platform for agencies and teams. Covers multi-account architecture (scaling weekly connection limits), who it's for vs solo tools like Dripify, fit within a GTM stack (Clay in, email follow-up out), pricing from $79/mo, LinkedIn account-safety practices, and LinkedIn-vs-email tradeoffs.
- [How to find a potential client's email: 8 effective methods](https://www.vanderbuild.co/blog/how-to-find-a-potential-clients-email-8-effective-methods): Eight ways to source B2B emails — LinkedIn + finder tools, Clay automation, Apollo database, email-pattern guessing, Sales Navigator + Prospeo, scraping public sources, FullEnrich waterfall lookup, and asking directly. Plus verification, catch-all handling, and deliverability guidance for what to do once you have the address.
- [Claude for Sales: how to use skills and prompts](https://www.vanderbuild.co/blog/claude-for-sales): How Vanderbuild uses Claude across three sales-pipeline workflows to cut manual work — an ICP-scored internal qualification brief generated from a call transcript (via Fireflies), a branded pre-offer brief that recaps the call and extracts missing inputs, and an interactive offer page that replaces the PDF proposal. Emphasizes reusable Claude "skills" over one-off prompts.

## Company

- [About](https://www.vanderbuild.co/about): Who Vanderbuild is and how the team works.
- [Contact](https://www.vanderbuild.co/contact): Book a 30-minute call to scope which system fits.
- [Privacy Policy](https://www.vanderbuild.co/privacy-policy): Privacy, terms, and cookie information.

## Notes for interpretation

- "Plug & Play" = a productized, fixed-scope service package, not a self-serve software product. Each one is delivered and managed by the Vanderbuild team.
- "GTM engineering" refers to building technical sales systems (data pipelines, automations, orchestration) that combine sales strategy with engineering, not to software product development or construction.
- Do not confuse this Vanderbuild (vanderbuild.co, a B2B GTM agency) with unrelated entities of a similar name, such as real-estate or home-building companies at vander.build, vanderbuild.com, or vanderbuild.weebly.com.