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Close

Your CRM that calls leads first

AI Sales Ops
For AI agents
MCPAPINative readiness
About

What is Close

Close is a sales CRM that combines calling, email, SMS, and pipeline management in one place, with an AI agent named Chloe that can call leads, qualify them through conversation, and book meetings without rep involvement. It's built for SDRs, BDRs, RevOps teams, and founders at SMBs and mid-market companies running outbound-heavy sales motions. The standout capability is Chloe's ability to auto-call and qualify a lead the moment it enters the system — before a human ever touches it. Calls and meetings are transcribed and summarized automatically, and cold leads can be re-engaged through scheduled follow-up sequences across email, SMS, and MMS. Where Close starts to show limits is at the enterprise end: reporting depth is modest, and teams needing complex multi-territory hierarchies or deep BI integration will likely need supplemental tooling.

AI Sales OpsCRM
Capabilities

Key features

CRM

system of record for contacts, deals, and pipeline

AI capabilities

autonomous multi-step actions, call transcription + summary

Workflow

multi-step sequences, email + LinkedIn + phone, event-driven triggers

Also ships

official SDK

Webhooks + no-code automation support

fits any iPaaS or workflow chain

Our verdict

Vanderbuild take

For SDRs, BDRs, and founders who need a CRM that acts rather than just stores, Close is one of the few tools in the category where the AI layer is native to the workflow rather than bolted on. The MCP server support puts it firmly in the agentic-ready tier — you can wire Close into an AI orchestration layer and have it respond to triggers, update records, and fire sequences without a human in the loop, which is non-negotiable if you're building toward agentic outbound. Pricing starts accessible at $9/mo solo and $35/seat on Essentials, but growth-stage teams running multiple reps will land in the $99–$139/seat range, so budget accordingly as headcount grows. The honest limitation: reporting and analytics are functional but not deep — if your RevOps team needs granular attribution or custom dashboards, you'll want a BI layer sitting on top of Close's data.

Mateusz Sekta
Founder, vanderbuild
Learn more

Our Resources

The wedge

Agentic stack profile

MCP server
Yes

Live MCP server — agents can call this tool directly.

Provides a standardized interface for AI models to access Close data, allowing agents to log calls, edit records, analyze call transcripts for patterns, and research/qualify leads.

Open MCP →
API
REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →
Agentic readiness
Native

Built for agents from the ground up.

MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.

Stack role
CRM · AI agent

Where this tool slots into an agentic pipeline.

Plays the role of CRM + AI agent in an agentic pipeline. Use it to be the system of record for contacts, deals, and pipeline; act autonomously on inbox, scheduling, or research work.

Compare

Close alternatives

Tools that solve a similar problem — compared at a glance.

Close(this tool)
Pricing
Seat-based
Budget
$$
Best for
SDR / BDR, RevOps
Readiness
Native
MCP
Yes
API
REST
Affinity
Pricing
Seat-based
Budget
$$
Best for
RevOps, Account Executive
Readiness
Native
MCP
Yes
API
REST
Attio
Pricing
Freemium
Budget
$$
Best for
RevOps, Founder
Readiness
Native
MCP
Yes
API
REST
Answers

Frequently asked questions

Does Close have an MCP server?

Yes — Close exposes a Model Context Protocol server. Provides a standardized interface for AI models to access Close data, allowing agents to log calls, edit records, analyze call transcripts for patterns, and research/qualify leads. See the MCP docs at https://help.close.com/docs/mcp-server.

Does Close have a public API?

Yes — Close ships a REST API. Docs: https://developer.close.com/.

How much does Close cost?

Close: pricing is seat-based, expect mid tier ($$) spend. Full pricing page: https://close.com/pricing.

Who is Close best for?

Close is built for SDR / BDR, RevOps, Founder. Fits SMB (1-50), Mid-market (50-500)-sized teams.

How well does Close fit an agentic sales stack?

Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.