Hyros

Know which ads actually drive revenue.

MCPAPINative readiness

About

What is Hyros

Hyros tracks ad performance by connecting each sale back to its originating source — across paid channels, email funnels, and organic links — then uses AI to optimize targeting based on that attribution data. It's built for marketing teams, GTM leads, and agencies at SMBs and mid-market companies running complex, multi-touch ad campaigns where platform-native reporting consistently undercounts conversions. The standout capability is its AIR agent, which identifies anonymous visitors and runs AI-driven remarketing autonomously — going beyond passive tracking into active revenue recovery. Hyros also covers vertical-specific metrics: MRR, LTV, and churn for SaaS; COGs and cart data for e-commerce; and call and attendance tracking for high-ticket sales. The honest limitation is that onboarding requires a sales call and custom setup, so there's no self-serve path — teams that want to test quickly before committing will hit friction early.

AI Sales Ops Data & Discovery

Capabilities

Key features

Intent signals

surfaces buying triggers (funding, hiring, churn

AI capabilities

autonomous multi-step actions

Data

intent signals, visitor identification

Outbound webhooks

event-driven integrations

Our verdict

Vanderbuild take

For marketing teams and agencies that run serious paid media budgets and need attribution data they can actually act on, Hyros sits in a different tier than most intent signal and visitor ID tools — it's not just identifying who showed up, it's closing the loop between ad spend and revenue. The MCP server and public API give it native agentic readiness, meaning you can wire Hyros directly into an AI orchestration layer and have agents pull attribution data or trigger remarketing workflows without human intervention — that's a real edge for GTM engineers building agentic stacks. At $199/month starting with usage-based scaling, it's affordable for small teams, but expect costs to climb as message volume and visitor recognition usage grows. The mandatory onboarding call and custom setup process is a genuine friction point — there's no self-serve trial, so if your team needs to validate fit before a procurement conversation, you'll have to clear that hurdle first.

Mateusz Sekta

Founder, vanderbuild

The wedge

Agentic stack profile

MCP server

Yes

Live MCP server — agents can call this tool directly.

Hyros offers MCP servers that facilitate integration with LLMs like Claude through AI-powered installation and API connections.

Open MCP →

API

REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →

Agentic readiness

Native

Built for agents from the ground up.

MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.

Stack role

Signal source

Where this tool slots into an agentic pipeline.

Plays the role of Signal source in an agentic pipeline. Use it to surface buying intent — funding, hiring, job changes, web visits.

Compare

Hyros alternatives

Tools that solve a similar problem — compared at a glance.

Hyros(this tool)

Pricing: Usage-based
Budget: $$
Best for: Marketing, GTM Lead

Readiness: Native
MCP: Yes
API: REST

MadKudu

Best for: SDR / BDR, RevOps

Readiness: Native
MCP: Yes
API: REST

Revsure

Pricing: Workspace-based
Budget: $$$$
Best for: RevOps, GTM Lead

Readiness: Native
MCP: Yes
API: REST

Answers

Frequently asked questions

Does Hyros have an MCP server?

Yes — Hyros exposes a Model Context Protocol server. Hyros offers MCP servers that facilitate integration with LLMs like Claude through AI-powered installation and API connections. See the MCP docs at https://docs.hyros.com/.

Does Hyros have a public API?

Yes — Hyros ships a REST API. Docs: https://api-docs.hyros.com/.

How much does Hyros cost?

Hyros: pricing is usage-based, expect mid tier ($$) spend. Full pricing page: https://hyros.com/pricing-ai-tracking.

Who is Hyros best for?

Hyros is built for Marketing, GTM Lead, Agency. Fits SMB (1-50), Mid-market (50-500)-sized teams.

How well does Hyros fit an agentic sales stack?

Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.

Quick spec

MCP serverYes ↗

APIREST ↗

ReadinessNative

Stack roleSignal source

Pricing

Usage-based

Vendor pricing →

Ideal customer

Growth stage

Growth-stage · Scale-up

Company size

SMB (1-50) · Mid-market (50-500)

Best for

Marketing · GTM Lead · Agency