Sera
Let the agents prospect, you close.
What is Sera
Sera runs AI agents that find companies matching your ideal customer profile, detect buying signals, research decision-makers, pull verified contact data, and launch personalized outreach sequences across email, LinkedIn, and WhatsApp — all without manual prospecting work. It's built for SDR and BDR teams, Account Executives, and RevOps operators at mid-market and enterprise companies that need a repeatable outbound motion at scale. The standout capability is buying-signal detection: Sera surfaces accounts showing intent and triggers outreach at the moment they're most likely to respond, rather than blasting a static list. It supports 100+ languages and connects to CRMs, making it usable across international sales teams. That said, Sera is not a fit for teams that need deep custom reporting or a fully self-serve setup — the PRO tier requires hands-on onboarding, and the platform's analytics layer is unlikely to replace a dedicated BI tool.
Key features
email, LinkedIn, and phone in one cadence
autonomous multi-step actions, per-prospect AI research, AI-drafted personalised copy
multi-step sequences, email + LinkedIn + phone
verified emails, mobile phones, real-time enrichment
fits any iPaaS or workflow chain
Vanderbuild take
Sera sits squarely in the multichannel outreach and intent-signal space — it's a reasonable pick for SDR/BDR teams and AEs at scale-ups or enterprises that want prospecting, research, and sequencing handled by a single system rather than stitched together across three tools. On the agentic readiness front, an API exists but Sera rates as limited — you can connect it via Zapier or the API for basic automation, but don't expect to wire it cleanly into a broader agentic orchestration layer without hitting friction. Pricing starts free on the Lite tier, but the PRO plan is enterprise-priced and requires a demo call, so budget for procurement involvement if you're going beyond the starter campaigns. The honest limitation: native CRM integrations appear thin, and teams that rely heavily on HubSpot or Salesforce workflows will need to validate how deep that connection actually goes before committing.
Agentic stack profile
MCP serverNoNo MCP. Use the REST API or SDK to integrate with agents.
If you want to use this in an agentic workflow, wrap the REST API in a custom MCP server.
APIRESTProgrammatic access available.
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
Agentic readinessLimitedUsable but with caveats — rate limits, brittle endpoints.
API exists but is rate-limited, brittle, undocumented, or hidden behind enterprise plans. Use with caution in production agent workflows.
Stack roleSequencer · Signal source · ResearcherWhere this tool slots into an agentic pipeline.
Plays the role of Sequencer + Signal source + Researcher in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels; surface buying intent — funding, hiring, job changes, web visits.
Sera alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Freemium
- Budget
- $$$$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Limited
- MCP
- No
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, Founder
- Readiness
- Limited
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, Agency
- Readiness
- Native
- MCP
- Yes
- API
- REST
Frequently asked questions
Does Sera have an MCP server?
No — Sera doesn't expose an MCP endpoint. You can wrap its REST API in your own agent tooling instead.
Does Sera have a public API?
Yes — Sera ships a REST API. Note the API is rate-limited or enterprise-gated, so plan integrations accordingly.
How much does Sera cost?
Sera: pricing is freemium, expect enterprise tier ($$$$) spend. Full pricing page: https://www.seraleads.com/pricing.
Who is Sera best for?
Sera is built for SDR / BDR, Account Executive, RevOps. Fits Mid-market (50-500), Enterprise-sized teams.
How well does Sera fit an agentic sales stack?
Tier: Limited. An API exists but it's rate-limited, brittle, or enterprise-gated. Plan integrations carefully.