Consulting, training, and optimization of sales processes in 3 industry verticals for a software house
Consulting, training, and optimization of sales processes in 3 industry verticals for a software house. Implementation of sales processes generating ~24 qualified leads weekly.
Software House
Lead Generation
CRM Implementation
80%
Reduction of system overload with unnecessary automations
41
interested leads
4
independent lead generation processes for 3 verticals over 2 months of cooperation, generating about 24 leads weekly
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Client
DAC.digital is one of the fastest-growing software companies in Europe, specializing in designing, building, and scaling innovative software and hardware solutions for industries such as transport, medtech, logistics, retail, and manufacturing. Over 14 years of operation, the company has operated globally, supporting patients with Parkinson's disease in Germany, medical facilities in Scandinavia, entrepreneurs in Latin America, and agriculture in Central Europe.
Challenge
Our main goal in cooperation with DAC.digital was to create the right foundations for outbound sales for all industry verticals served within the company's operations. As intermediate goals, we distinguished:
Supporting marketing activities
Organizing internal and sales processes
Training the sales team in outbound activities
Building and implementing new channels for generating sales inquiries
Solution
Solution
Four coordinated workstreams
Marketing support, internal process optimization, team enablement, and new lead-generation channels — delivered in parallel. Tap a workstream to see what it included.
Building new general and event campaigns for each vertical
Creating outbound campaigns for setting up meetings with event participants
Implementing new tools for analyzing the flow of interested people from marketing sources such as organic traffic, SEO, and paid campaigns
Building an information management and monitoring center for outbound campaigns
Optimizing the sales process and making changes to the CRM system
Standardizing nomenclature and descriptions in the sales system database
Analyzing and improving current automations in internal processes
Training the sales and marketing team on the new system of sales operational activities
Training the team on using new tools based on the team's current needs
Conducting workshops on new sales strategies and building automated sales campaigns
Building a mailing infrastructure for sending emails
Implementing new tools for outbound sales campaigns
Proposing new outbound sales strategies based on diversified sources of contact data acquisition, across active and passive sources
Implementing selected strategies and defining long-term strategic goals for outbound sales
Implementing the Clay tool for creating mailing lists, scanning job boards, and automatically analyzing and enriching data
Let’s work together
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