Consulting, training, and optimization of sales processes in 3 industry verticals for a software house

Client

DAC.digital is one of the fastest-growing software companies in Europe, specializing in designing, building, and scaling innovative software and hardware solutions for industries such as transport, medtech, logistics, retail, and manufacturing. Over 14 years of operation, the company has operated globally, supporting patients with Parkinson's disease in Germany, medical facilities in Scandinavia, entrepreneurs in Latin America, and agriculture in Central Europe.

Challenge

Our main goal in cooperation with DAC.digital was to create the right foundations for outbound sales for all industry verticals served within the company's operations. As intermediate goals, we distinguished:

• Supporting marketing activities
• Organizing internal and sales processes
• Training the sales team in outbound activities
• Building and implementing new channels for generating sales inquiries

Solution

Supporting marketing activities

• Building new general and event campaigns for each vertical
• Creating outbound campaigns for setting up meetings with event participants
• Implementing new tools for analyzing the flow of interested people from marketing sources such as organic traffic, SEO, paid campaigns

Optimization of internal processes

• Building an information management and monitoring center for outbound campaigns
• Optimizing the sales process and making changes to the CRM system
• Standardizing nomenclature and descriptions in the sales system database
• Analyzing and improving current automations in internal processes

Team training program

• Training the sales and marketing team on the new system of sales operational activities
• Training the team on using new tools based on the team's current needs
• Conducting workshops on new sales strategies and building automated sales campaigns

Development of new lead generation channels

• Building a mailing infrastructure for sending emails
• Implementing new tools for outbound sales campaigns
• Proposing new outbound sales strategies based on diversified sources of contact data acquisition based on active and passive sources
• Implementing selected strategies and defining long-term strategic goals for outbound sales
• Implementing the Clay tool for creating mailing lists, scanning job boards, automatically analyzing and enriching data