Stay up to date with trends in lead generation and sales growth

Discover the latest strategies and best practices in lead acquisition and sales process optimization. Gain an edge by following current trends and innovations in lead generation.

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Clay
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Outbound Process

How to validate Product-Market Fit with an outbound campaign in 2025

Explore how outbound campaigns can be used to test market hypotheses, validate product-market fit, and gather strategic insights - especially for startups and companies launching new solutions.
How to validate Product-Market Fit with an outbound campaign in 2025 Explore how outbound campaigns can be used to test market hypotheses, validate product-market fit, and gather strategic insights - especially for startups and companies launching new solutions.
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Customer Acquisition

How to Effectively Acquire B2B Clients in the Industrial Sector in 2025?

The industrial sector doesn’t tolerate randomness. It’s a world where decisions are made slowly, but for the long term. Sometimes, a single contact can open the door to years of cooperation. But to reach that person, you need to understand how they think: the technical director, maintenance manager, or investment specialist.
How to Effectively Acquire B2B Clients in the Industrial Sector in 2025? The industrial sector doesn’t tolerate randomness. It’s a world where decisions are made slowly, but for the long term. Sometimes, a single contact can open the door to years of cooperation. But to reach that person, you need to understand how they think: the technical director, maintenance manager, or investment specialist.
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Lead Generation
Guide

Cold Mailing in the DACH Market

Cold mailing in DACH: strategies, localization tips, and legal must-knows for successful campaigns.
Cold Mailing in the DACH Market Cold mailing in DACH: strategies, localization tips, and legal must-knows for successful campaigns.
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Outbound Process
Guide

What Are the Outlooks for Outbound in 2025?

Discover outbound sales trends for 2025: AI-powered personalization, signal-based targeting, and tools like Clay & Instantly for effective cold email campaigns.
What Are the Outlooks for Outbound in 2025? Discover outbound sales trends for 2025: AI-powered personalization, signal-based targeting, and tools like Clay & Instantly for effective cold email campaigns.
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Data Privacy
Guide

Cold Email and Data Privacy - What’s Possible in 2025?

Discover what’s really possible with cold email in 2025. Learn how to run compliant, effective outbound campaigns under GDPR, CAN-SPAM, and global privacy laws and why smart outbound isn’t dead, just evolving.
Cold Email and Data Privacy - What’s Possible in 2025? Discover what’s really possible with cold email in 2025. Learn how to run compliant, effective outbound campaigns under GDPR, CAN-SPAM, and global privacy laws and why smart outbound isn’t dead, just evolving.
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Clay
Guide

First step in prospecting - how to do research using Clay (clay.com)?

Discover how to streamline B2B prospecting using Clay - define ICPs, find decision-makers, enrich data and save credits.
First step in prospecting - how to do research using Clay (clay.com)? Discover how to streamline B2B prospecting using Clay - define ICPs, find decision-makers, enrich data and save credits.
Clay.com logo between a robotic hand and a human hand, symbolizing AI-assisted lead generation and automation tools for modern prospecting
Clay
Guide

Clay (clay.com) from the ground up: core features and how to avoid burning through credits - a practical guide for 2025

Discover how to use Clay (clay.com) for smarter lead generation. Learn its key features, avoid wasting credits, and turn data into a powerful prospecting system.
Clay (clay.com) from the ground up: core features and how to avoid burning through credits - a practical guide for 2025 Discover how to use Clay (clay.com) for smarter lead generation. Learn its key features, avoid wasting credits, and turn data into a powerful prospecting system.
Businessman touching email icon on virtual screen; concept of email marketing and B2B communication automation
Outbound Process
Customer Acquisition
Guide

How to Create an Effective Cold Email Campaign in 2025: Step-by-Step Guide

Effective cold email in 2025 = personalization, accurate targeting, and automation. Learn how to write emails that get delivered and opened!
How to Create an Effective Cold Email Campaign in 2025: Step-by-Step Guide Effective cold email in 2025 = personalization, accurate targeting, and automation. Learn how to write emails that get delivered and opened!
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Outbound Process

Emails Going to Spam? 10 Rules to Improve Your Email Deliverability [Tips]

Cold emailing not working? Check if your emails are landing in spam and improve deliverability step by step.
Emails Going to Spam? 10 Rules to Improve Your Email Deliverability [Tips] Cold emailing not working? Check if your emails are landing in spam and improve deliverability step by step.
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