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5 Expensive Mistakes When Hiring a GTM Engineer
The role is two years old and most companies hire for it once, so there is no standard to copy. Five mistakes, ordered by what they cost.
AI Agents in Sales and Marketing: What Operators Are Actually Building
Two years ago the room was excited about scraping Google Maps. Last Friday it spent the night on agents running GTM. What changed, and what still has to be built first.
How to Build a Modern B2B Revenue Engine
Most companies have outbound, SEO and a few events, each run against a different definition of success. What it takes to turn those into one system
Clay vs Claude: Which One Is Actually Your Data Orchestrator?
Clay and Claude do different jobs in the same part of a GTM stack. Where each one fits, what it handles better, and what the pricing means in practice.
Sales Process Automation: What to Validate Before You Build Anything
What to check before automating a sales process: how to map what your reps already do, how to validate a signal in an afternoon, and eight mistakes that cost a quarter.
What Is RevOps? The Definition Everyone Shares and the Pillars Nobody Agrees On
The definition is settled. The frameworks are not. What RevOps consists of in practice, and the four systems that sit underneath it.
What is Salesforge and how it can help you
Salesforge runs email and LinkedIn sequences from one workspace, with unlimited mailboxes and unlimited LinkedIn senders on a credit model instead of per-seat pricing.
Outbound Sales Outsourcing: The Three Types of Agency, and What to Expect From Each
Most disappointing outbound engagements were mis-bought, not mis-executed. The three agency types, what each one owns, and what to expect before you sign.
Lead Generation Outsourcing: 10 Questions to Ask an Outbound Agency Before You Sign
Everything that decides the outcome of an outbound engagement is invisible during the sales process. Ten questions that make it visible, with the red flag for each.
How to Write a B2B Cold Email: Copywriting Principles That Still Work in 2026
Most cold email copies fail for reasons that have nothing to do with writing. Five principles, three worked examples, and the variation mistake your reporting cannot see.
Outbound Strategy: How to Know If Outbound Will Actually Work for Your Company (2026)
Most outbound fails on fit, not on copy. Three conditions that disqualify your company, two that qualify it, and the three axes that decide your motion.
Three Years Ago I'd Have Volunteered Just to Get In. This Year I Spoke: Our Infoshare 2026 Story
Three years ago I would have volunteered at Infoshare just to get inside. This May I walked onto the stage instead, in front of one of the largest tech audiences in the region. This is the short version of how that happened, and what I actually said once I got there.
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What Is a Sales Tech Stack? How to Choose Yours
Stop buying tools on hype. Learn how to choose a sales tech stack that connects - five criteria, a stack health check, and 1,000+ tools compared.
