Stay up to date with trends in lead generation and sales growth
Discover the latest strategies and best practices in lead acquisition and sales process optimization. Gain an edge by following current trends and innovations in lead generation.
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From Mass Campaigns to B2B Buying Signals: Our AI Biznes Forum 2026 Story
On 26 October 2026 we spoke at AI Biznes Forum: Marketing in Warsaw. Here is our talk on signal-based marketing, the B2B buying signals we told marketers to watch, and the key slides, now in English.
How to Become a GTM Engineer: What We Showed at Useme Skills
On 22 October 2026 our founder, Mateusz Sekta, ran the eighth edition of Useme Skills, a webinar for freelancers who want to add GTM engineering to their offer. Here is what we covered: what a GTM engineer does, the skills the market pays for, and where to start. We also introduce the free Junior GTM Engineer course we launched on YouTube the day before.
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What Is an AI SDR? And Why It Isn't a GTM Engineer
What an AI SDR does, the AI SDR tools we track, what to check before auto-replies run, and why a GTM engineer builds the system around it.
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AI for Sales Prospecting: What Changed, and What Stays Manual
How AI for sales prospecting changed our campaign prep, why reply rates still fell, where Clay fits next to Claude, and what a person does by hand.
Will AI Replace Sales Jobs? What It Took Over, and What It Can't
What stays human in sales, how many people an outbound campaign needs now, what HubSpot's cuts tell you, and what to tell a salesperson who is afraid of AI.
How to Use AI in Sales: What Works in Production, and What Doesn't
Four AI sales workflows running at Vanderbuild or at our clients, the one case where we keep everything manual, what to set up first, and what stays human.
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Is Event Sponsorship Worth It? Vanderbuild at Pitch MeetUp 2026
On 14 October 2026 we sponsored Pitch MeetUp in Wrocław. Here is what we said on the AI-in-sales panel, what our prize for RentFriends includes, and what event sponsorship gives a B2B company.
Codex vs Claude Code: Which Builds Better GTM Agents?
Codex vs Claude Code for GTM engineers: what each tool does, which one wins on usage limits, and the three rules that decide if your agents work.
5 AI Agent Use Cases That Grow Your Go-To-Market
The five GTM agents worth building first, what each one does, and how to tell whether an agent is actually earning its place.
Agentic GTM: what it is and how to build it
Agentic GTM explained: what agents actually do in sales and marketing, which ones to build first, and the five steps to get there.
GTM Brain: The Future of GTM Engineering
What a GTM Brain is, what goes inside it, and how to build one so your GTM agents stop guessing. The five steps, with the traps.
GTM Engineer: In House or Agency?
The role is two years old and most companies make this call once, without a reference point. What each option costs, where each fails, and five questions that decide it.
5 Expensive Mistakes When Hiring a GTM Engineer
The role is two years old and most companies hire for it once, so there is no standard to copy. Five mistakes, ordered by what they cost.
