Events Outreach
Pre-booking meetings before events. For brands attending without securing conversations. Maximizes event ROI with scheduled high-value meetings.
Plane out.
Pipeline empty
Most teams attend events reactively. They walk the floor, hand out business cards, and fly home with 2 conversations to follow up.
No Pre-Event Map.
The event publishes 800 attendees, 60 speakers, and 40 sponsors - and your team has no plan for any of them. By the time someone identifies the right contacts, the conference is already in week two of registration and calendars are full.
Walking the Floor
You fly in hoping for chance encounters at the coffee bar. Most of the people you wanted to meet are in private dinners booked weeks ago by competitors who prepared. The cost of the ticket buys access, not pipeline.
No Post-Event System
Whatever conversations happen on the floor rot in a laptop bag for two weeks. By the time someone follows up, the prospect's inbox has refilled and the moment is gone. Most event pipeline dies in the silence between the closing keynote and the first follow-up.
We pack your calendar.
You network with people
From attendee mapping to post-event handoff. We identify every relevant attendee 3 to 4 weeks before the event, book 8 to 20 meetings on your calendar, confirm 48 hours out, and follow up within 24 hours of the closing keynote. You arrive with a packed schedule and leave with qualified pipeline.
Walk in fully booked
A system that turns conference tickets into qualified pipeline - measured against the event invoice.
Packed Calendar
8 to 20 pre-booked meetings per event with confirmed ICP attendees. Your team walks the floor between scheduled conversations, not in search of them.
01
70-90% Show Rate
The 48-hour confirmation step lifts show rate to 70-90% across booked meetings. Travel disruption stops killing your event pipeline.
02
Pipeline Conversion
30 to 50% of booked event meetings convert to ongoing pipeline conversations. The conversations carry context from the event - shorter cycles than cold prospects from the same segment.
03
Event ROI
5x pipeline ROI versus event ticket cost on a benchmark event. Higher when the audience is enterprise. Conferences stop being a brand-building line item and start being a measurable channel.
04
Ready to fill your
event calendar?
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GROWTH STAGE
COMPANY HEADCOUNT
WHO YOU SELL TO
GO-TO DATA AVAILABILITY
Results you can verify
Clear reporting on what matters most to our customers.
How we helped CXLABS validate product-market-fit for 3 service lines in 3 weeks
CXLABS tested 3 market segments through structured outbound in 3 weeks. 4 qualified opportunities. See how PMF Validation replaces guesswork with data.
Vanderbuild validated demand across our key segments and delivered qualified opportunities within days. The results — 4 SQLs, a 55% LinkedIn reply rate, and strong FMCG traction — gave us a clear direction to scale.
55%
Linkedin reply rate
Ready to build outbound the right way?
Book a 30-min call. No pitch. You’ll leave knowing which systems fits - or that none do.
FAQs
Answers to the questions we hear most from B2B sales and growth leaders.
What is Events Outreach and how does it work?
Events Outreach is a managed pre-event campaign service that turns industry conferences into structured pipeline events. Vanderbuild maps every speaker, panelist, exhibitor, and sponsor 3 to 4 weeks before the event, prioritizes by ICP fit, books meetings on your team's calendar, confirms 48 hours out, and runs a 24-hour follow-up cycle once the event closes. You arrive with a packed schedule and leave with qualified pipeline tracked all the way to closed-won.
How long does it take to set up?
Outreach launches 3 to 4 weeks before the event. Setup, attendee mapping, and prioritization take 1 to 2 weeks. Outreach runs across the remaining 2 to 3 weeks before the conference doors open. Post-event follow-up runs for 14 days after the closing keynote. Full pipeline visibility comes 90 days post-event.
What results can we realistically expect?
Benchmark KPIs are 8 to 20 pre-booked meetings per event, 70-90% show rate on confirmed meetings, 30 to 50% of booked meetings converting to ongoing pipeline conversations, and 5x pipeline ROI versus the event ticket cost. Enterprise-targeted events trend higher. Smaller niche events trend toward the floor of the range. These are based on live VB event campaigns, not estimates.
What do we need from you before we start?
The event name, dates, and your ticket confirmation. A list of who from your team is attending (founder, AEs, SDRs, executives - the sender profile matters for booking rate). A working ICP hypothesis - which attendees, titles, and companies count as priority. No prospect list required - we build it from the event publishing.