Three areas of GTM motion
Most consultants pick a lane - strategy, outbound, or tools. We cover all three, because a gap in any one of them is where pipeline goes to die.
Our approach to GTM Consulting
We know that consulting is not only Powerpoint.
GTM decisions based on signals, not gut feeling
Every decision is data-backed - ICP selection, messaging, channel performance. Only intent signals. No vanity metrics.
We understand how B2B tech companies sell
We work with SaaS, software houses, and tech-enabled services. We know long cycles, multiple stakeholders, and real buying intent.
GTM Engineering systems that scale with your growth
No fragile setups. Our systems evolve with your company - from early traction to predictable pipeline at scale.
Built for how B2B buyers actually decide
Decisions don't happen in pitch decks. We build for inboxes, LinkedIn, and real-time conversations between stakeholders.
Fast execution without breaking the system
Clear hypotheses, defined success criteria, rapid iteration on real signals.
Validate markets and segments before you scale
Workshops as a validation engine - test ICPs, segments, and PMF before investing months into scaling sales or marketing.
B2B Go-To-Market Consulting
Three workshop formats. Each one ends with a deliverable your team can run from day one.
Results you can verify
Clear reporting on what matters most to our customers.
How we helped CXLABS validate product-market-fit for 3 service lines in 3 weeks
CXLABS tested 3 market segments through structured outbound in 3 weeks. 4 qualified opportunities. See how PMF Validation replaces guesswork with data.
Vanderbuild validated demand across our key segments and delivered qualified opportunities within days. The results — 4 SQLs, a 55% LinkedIn reply rate, and strong FMCG traction — gave us a clear direction to scale.
55%
Linkedin reply rate
Our workflow
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STEP 1
Preparation
We review your current setup and define the scope before the first session. You brief us on context - we come prepared, not asking basic questions on day one.
STEP 2
Research & Discovery
We run the first session: market research, ICP calibration, current GTM audit. Every assumption gets stress-tested before we touch strategy.
STEP 3
Digestion
We take 1-2 days to synthesize signals and structure the strategy layer. The quality of what comes next depends entirely on this step - we don't rush it.
STEP 4
Strategy
We validate positioning, lock target segments, and align on the GTM motion. Nothing moves forward without your sign-off.
STEP 5
Roadmap & Report
We build the full deliverable - 90-day roadmap, messaging frameworks, channel recommendations, tool stack, and executive summary. Everything documented, nothing left verbal.
Open playbooks for modern GTM
Use our free resources, plus hands-on guides from the field - built to help you run smarter outbound and cleaner CRM processes.
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Ready to build GTM Strategy the right way?
Book a 30-min call. No pitch. You’ll leave knowing which systems fits - or that none do.
FAQs
Answers to the questions we hear most from B2B sales and growth leaders.
What is GTM consulting and how does it work?
GTM consulting is a structured process to define, build, and validate your go-to-market motion. At Vanderbuild, it runs as a workshop series - we cover strategy, outbound, or LinkedIn growth depending on what your business needs. Each engagement ends with a documented roadmap and frameworks your team can run from day one.
How long does the process take?
The full workshop process takes under two weeks of active collaboration. You invest roughly 9 days on your end - we handle the rest. The output is ready to implement before most consultants finish their discovery phase.
What do I need to prepare before we start?
A brief on your current GTM setup, your ICP assumptions, and access to whoever makes commercial decisions on your team. No polished decks required - raw context works better than curated presentations.
What do I actually get at the end?
A 90-day roadmap, defined ICP, positioning statement, messaging frameworks, channel recommendations, tool stack recommendation, and an executive summary. Every deliverable is documented. Nothing is left as a verbal agreement.
Do you only do strategy or do you also help with implementation?
Both. The consulting engagement ends with a handoff - we onboard your team and transfer every framework. If you need us to stay on for implementation, we can. That decision gets made at the end of the process, not at the beginning.