How to build authority as a C-level in deep tech? - Strategy +970 follows quarterly for DAC.digital.

Client

Challange

Dac.Digital possesses unique expertise in AI and hardware, yet it faced a classic challenge common to engineering firms: "Expert Silence."
Knowledge remained locked within the organization. The company’s LinkedIn profile served merely as a notice board, failing to drive engagement. A critical operational bottleneck was the lack of time among C-level executives. The CEO (Marek) had to focus on running the business rather than manually writing posts, commenting, or scouting for podcast opportunities.

We defined the business problem as follows: How can we scale a leader's personal authority without involving them in the micromanagement of the creative and distribution process?

Strategic Questions

Before designing the framework, the team addressed three pivotal questions that shaped the architecture of the process:

• "Is it possible to be on two continents at once?" – How can we optimize posting times to cover both the "waking up" Americas (USA) and "working" Europe (EU) within a single time slot?
• "How do we turn speech into text without losing authenticity?" – Can we eliminate the need for Marek to write manually by basing content entirely on his oral contributions (podcasts, calls)?
• "Can we feed the algorithm artificially yet ethically?" – What actions (tagging, auto-likes, comments) are essential in the first 3 hours to break through the "glass ceiling" of organic reach?

Our Hypotheses

Based on data analysis, we formulated the following assumptions:

1. Hypothesis 1 (Recycling): A single podcast appearance can generate enough "fuel" for 2 weeks of LinkedIn communication (posts, articles, videos), provided a rigorous redistribution framework is applied.
2. Hypothesis 2 (Network Leverage): Starting from "zero" is inefficient. Transferring attention from individuals with similar profiles (competitors/partners) through strategic interactions will accelerate audience growth by 30% in Q1.
3. Hypothesis 3 (Social Selling): Organic growth is not enough. Active outbound (25 invitations per day) is necessary to ensure the audience consists of decision-makers, not just passive observers.

The Solution

Our task was to establish the core principles for building engagement on LinkedIn.

LinkedIn Growth Strategy

Following the established principles, we developed a comprehensive LinkedIn growth strategy for DAC.digital.

Business clue

Analiza tego wdrożenia prowadzi do dwóch kluczowych lekcji dla rynku B2B:

1. Content isn't everything; distribution engineering is what counts. Even the most insightful post about "Agentic AI" will vanish without mechanical support (interactions, outbound, timing). The LinkedIn algorithm functions as a mathematician, not a literary critic.
2. Leaders don’t have to be creators; they must be sources of knowledge. The role of marketing is to extract that knowledge (mining) and process it (refining), rather than expecting a CEO to become a copywriter.