How we helped CXLabs validate product-market-fit for 3 service lines in 3 weeks
CXLABS tested 3 market segments through structured outbound in 3 weeks. 4 qualified opportunities. See how PMF Validation replaces guesswork with data.
CXLABS is a top monday.com partner agency in Poland, specializing in AI-powered work environments for brand operations. They build intelligent workflows on monday.com, deliver brand technology solutions (portals, approval flows, compliance tools), and coordinate global brand rollouts serving enterprise clients like AGCO, Blackline, and Megamark. 100+ clients, 150+ shipped projects.
Challenge: 3 service lines without market data
CXLABS had built three monday.com-based products for three different verticals.
The main problem: no empirical data on which segment responds to which offer.
Strategic decisions were based on internal conviction, not external demand. Before committing resources to any service line, the team needed answers to specific questions:
Which vertical responds? E-commerce operations, marketing agencies, or FMCG brand management?
Which decision-maker engages? CEOs, Heads of Operations, Brand Managers, or Project Managers?
Which message resonates? Centralized reporting, approval workflow automation, or compliance risk reduction?
Without this data, every GTM decision was a guess. CXLABS needed a structured way to test all three segments.
What hypotheses we tested?
We defined 6 campaign-level hypotheses across 3 verticals. Each hypothesis combined:
Specific ICP
Decision - maker persona
Taliored value proposition
Segment 1: E-commerce
CEOs of Shopify/Shoper stores (50+ employees) need centralized order, fulfillment, and helpdesk data in monday.com to eliminate manual reporting.
Heads of Operations and Project Managers in e-commerce respond to operational efficiency messaging.
Segment 2: Marketing
Creative agency CEOs (11-50 and 50+ employees) experience an "approval bottleneck" that monday.com + Ziflow solves by centralizing feedback and version control.
FMCG Brand Managers face compliance and retail deadline risks that structured approval layers in monday.com address directly.
Segment 3: CRM
Mid-market companies need a CRM layer inside monday.com instead of a standalone tool.
Our solution
How we validate PMF in practice?
We ran this engagement as a PMF Validation — Vanderbuild's structured process for testing whether a product has real demand in specific buyer segments before full resource allocation.
01
Outbound + offer workshops
We defined sales hypotheses and offer angles for each vertical together with the CXLABS team. Three distinct value propositions. Six campaign variants.
3 value props · 6 variants
02
Sending infrastructure setup
12 mailboxes across 4 domains. Warm-up, SPF/DKIM/DMARC configured from scratch. Delivery rate across all campaigns: 97.9–100%.
12 mailboxes · 97.9–100% delivery
03
Prospect research and enrichment
Using Clay and BizRaport, we built enriched contact databases targeting CEOs, Heads of Marketing, Brand Managers, and Project Managers in each vertical.
Clay · BizRaport
04
Multichannel campaign execution
Cold email sequences (4-step: first message → A/B tested follow-up → follow-up #2 → break-up) and LinkedIn outreach ran in parallel. Each segment received tailored copy — not recycled templates.
4-step email · LinkedIn parallel
05
Weekly reporting and signal classification
Every reply categorized: interested, objection, wrong person, not now. Weekly reports showed which hypotheses generate signal and which ones to cut.
Signal-based iteration
Insights from the market
The data told a clear story after 3 weeks of live campaigns:
Marketing segment = strongest PMF signal.
Both creative agencies and FMCG Brand Managers responded with high engagement. The "approval bottleneck" message hit a real pain point. 3 out of 4 qualified opportunities came from this vertical.
E-commerce = weaker signal, needs iteration.
Lower reply rates suggest either messaging mismatch or weaker urgency in this segment. One qualified opportunity came from the CEO Shopify/Shoper campaign, indicating potential with adjusted positioning.
Key takeaway for CXLABS
Double down on Marketing/FMCG. The approval workflow + compliance messaging resonated with Brand Managers at food and consumer goods companies. This is the segment to scale first.
“
Vanderbuild validated our PMF in 3 weeks. 4 qualified opportunities, a clear winning segment, and data on where not to invest. Exactly what we needed.
Artur Górniak
Founder & CEO, CXLABS
Results
4 in 2 weeks
Qualified opportunities
55%
Linkedin reply rate
4.1%
Email reply rate
3
Validated segments
Time for your business
We can achieve these results for you - let's talk!
