Client
The Force Code is a software house providing dedicated senior engineering teams and staff augmentation - clients hire a ready-made team to design, build and support their web and business applications end to end. Their stack spans back-end (PHP, Laravel, Symfony, .NET) and front-end (Vue.js, TypeScript, React Native, WordPress), with delivery across SaaS, FinTech, HealthTech, Marketplace, ERP and BI, plus machine-learning work in image analysis and NLP.
They came to Vanderbuild with a healthy delivery business and an unstructured sales side: demand was there, but nothing systematic was capturing or converting it.
Challenge
The main challenge was to increase the number of qualified leads and improve the sales process efficiency. The company needed a structured approach to manage leads and track sales activities effectively.
The core question
How do you turn unstructured, memory-run sales into a repeatable engine that captures and converts demand?
Solution
Business Value
The Force Code walked away with a sales engine, not just a tool.
- A Pipedrive CRM built around their funnel, with external tools connected and legacy data migrated.
- Internal automations for task tracking and faster lead-to-client conversion.
- A custom reporting dashboard for real process visibility.
- An outbound-campaign management and tracking system inside the CRM.
- A dedicated, data-driven sales strategy the 2-person team was trained to run.
Results: a systemized sales motion, and the numbers to show for it
With the CRM foundation and the strategy running on top of it, sales stopped depending on memory and started compounding.
Lead generation: 179+ qualified leads generated annually - a repeatable pipeline where there wasn't one before.
Closed deals: a 30% year-over-year increase in deals closing, from the same lean team, now working a structured process.
The takeaway: the constraint was never demand - it was the lack of a system to catch and convert it. Build the foundation first, and the volume and the close rate follow.
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