How we helped a software house generate over 179 qualified leads annually

Client

The Force Code is a software house specializing in creating custom software solutions for various industries, including finance, healthcare, and e-commerce.

Challenge

The main challenge was to increase the number of qualified leads and improve the sales process efficiency. The company needed a structured approach to manage leads and track sales activities effectively.

Solution

CRM System Implementation

We implemented a CRM system tailored to the company's needs, allowing for better management of customer relationships and sales activities. The system provided insights into customer interactions and helped streamline the sales process. We picked Pipedrive CRM system as the most fitting in this particular case.

System was created 2 people sales department. We covered:

• implementation of sales funnel into the system,
• connected external tools to the CRM system,
• migrated data from their archived clients databases,
• created internal automations which helped track tasks and convert leads to clients faster,
• created custom sales reports dashboard to monitor processes,
• implemented system for outbound campaigns management and tracking.

Dedicated Sales Strategy

We developed a sales strategy, focusing on targeted outreach and personalized communication. The strategy included training the sales team on best practices and using data-driven insights to optimize sales efforts such as website performance, technology stack used in web apps, interestes scraped from company and employees' profiles.

Results

The implementation of the CRM system and the dedicated sales strategy resulted in a significant increase in qualified leads and sales efficiency. The company generated over 179 qualified leads annually, with a 30% increase in deals closing.