LinkedIn
Lead Generation

Most teams know LinkedIn works. Few have the consistency to make it produce. We run outbound campaigns from your profile - targeting, copy, daily monitoring, lead classification - and hand you interested prospects ready to pitch.

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LinkedIn to outreach workflow - ICP discovery, personalized sequences, qualified leads

Your LinkedIn Is Active. Your Pipeline Isn't.

Most teams send a few connection requests, check metrics once a week, and wonder why LinkedIn generates nothing consistent.

01

No daily attention, no pipeline

Running LinkedIn outbound properly means monitoring responses every day, classifying intent, following up on time, and adjusting copy based on what's landing. Most teams do none of this consistently - and pipeline reflects it.

02

No ICP clarity, no replies

Without ICP clarity and copy testing, your connection requests look like everyone else's. You get ignored or declined - not because LinkedIn doesn't work, but because the message and the target list don't match.

03

No testing, no clarity

One campaign to one audience tells you almost nothing. Without testing multiple ICPs and message angles in parallel, you can't tell whether the problem is your positioning, your target, or your channel.

How it works

We Run It. You Show Up to Calls.

We take ownership of every step between "start campaign" and "here's an interested lead." That means workshop, infrastructure, prospect research, copy, daily monitoring, and classification. Your job starts the moment a qualified prospect says yes.

See what we deliver →
1

Outbound + offer workshop

We define 3 campaign angles before anything gets sent. ICP, message, and offer - agreed and documented.

2

Sending infrastructure setup

LinkedIn account safety, tool configuration, connection limits - set up before day one.

3

Prospect research + enrichment

300+ qualified prospects per campaign, built and enriched in Clay.

4

Copy creation + optimization

Connection note, intro message, and follow-up sequence written and A/B tested.

5

Weekly reporting

Connection rate, reply rate, sentiment breakdown. You always know what's working.

6

Daily monitoring + lead classification Hand-off

Every reply reviewed and classified. Green = interested. You receive a qualified, interested lead with full conversation context. This is where you take over.

How we approach linkedin lead generation

Built on the Best Tools.
Run With Your Account's Safety in Mind.

We work with all major LinkedIn outreach tools. When you run on our infrastructure, we default to HeyReach - the most secure option for your profile.

Our pick HeyReach Try HeyReach → Dripify Try Dripify → La Growth Machine Try La Growth Machine → Lemlist Try Lemlist →

We can run your campaign on any of these tools. If you rely on our infrastructure, we use HeyReach - one of the best LinkedIn outreach platforms on the market right now. Zero bans across 29 LinkedIn clients in the last 12 months.

01

Daily monitoring + live stats

Every reply reviewed and classified daily. Connection rate, reply rate, and sentiment breakdown visible live - not weekly summaries that arrive three days late.

02

Personalization at scale

Outreach personalized based on ICP signals, prospect activity, and recent posts. Fresh data pulled per campaign and enriched in Clay when needed - no stale lists, no generic templates.

03

Secure account infrastructure

Connection via secret key, not a browser plugin that LinkedIn can detect. Sending volume adjusted to stay within safe daily limits. We follow industry best practices to protect your profile.

Zero bans across 29 clients in 12 months
04

Native CRM integration

Interested leads push directly into your CRM - HubSpot, Salesforce, Pipedrive, or any tool with an API. Full conversation context included. No manual copying, no lost leads between LinkedIn and your pipeline.

What you get

Benchmarks We Commit To

Defined floor numbers, not vague activity reports. Every campaign is measured against these.

3hypotheses

Tested sales hypotheses per workshop

You run 3 campaigns with distinct ICPs and offer angles. After the campaign, you know which message lands with which segment - not just whether LinkedIn "works."

300+

Enriched prospects contacted per campaign

Not a scraped list. Clay-built, verified, and segmented prospects matched to your ICP before anything goes out.

15% / 7.5%

Minimum connection rate + reply rate

These are commitments, not aspirations. Both metrics are monitored weekly and used to optimize copy and targeting in real time.

2-4meetings

Minimum meetings booked per campaign

Qualified conversations with decision-makers who asked for them. Pipeline you can track from the first message.

Is this for you?

Built for Teams That Sell B2B on LinkedIn

This service is for companies that know their buyer is on LinkedIn but haven't built a consistent, managed outbound process to reach them.

Your Growth Stage
Pre-PMF validation or post-PMF scaling - testing LinkedIn as a demand channel before committing headcount to it
Your Company Size
1-50 employees with no dedicated SDR function or LinkedIn outbound process in place
Who You Sell To
B2B buyers - founders, Heads of Growth, VP Sales, or procurement - reachable on LinkedIn
Go-to Data Availability
You have a defined ICP. You can approve a prospect list or build one with us during the workshop

Results You Can Verify

Clear reporting on what matters most to our customers.

Check other case studies →

Valueships Reactivated a Cold CRM and Hit a 25% Interested Rate on LinkedIn Follow-Up

Valueships - a European pricing consultancy - ran a CRM reactivation campaign using cold email plus LinkedIn follow-up. LinkedIn was deployed as the second touchpoint, referencing the email context to confirm intent and shorten the distance on cold relationships.

Read full case study →
+25%
Interested rate from LinkedIn outreach - Valueships campaign

LinkedIn Lead Generation FAQs

Answers to the questions we hear most before campaigns start.

LinkedIn Lead Generation Plug & Play is a managed outbound service where Vanderbuild runs campaigns from your LinkedIn profile. We handle the full process - workshop, infrastructure setup, prospect research, copy creation, daily monitoring, and lead classification. You receive interested leads with full conversation context. We do not hand you a list and a template - we run the campaigns.
Infrastructure setup and the offer workshop take approximately 1-2 weeks. First connection requests go out in week 2. Based on standard campaign structure, you can expect first reply signals within 3-4 weeks and first meetings booked by week 5-6. Full campaign results across all 3 angles are visible after 60-90 days.
You need a LinkedIn profile in good standing - no recent account restrictions - and a working hypothesis for who you sell to and why they should care. We refine the targeting and offer in the workshop. You don't need a prospect list; we build it in Clay.
Our benchmarks are min. 15% connection rate, min. 7.5% reply rate, and min. 2-4 meetings booked per campaign. These are floor numbers, not averages. Results depend on ICP quality and offer clarity - which is why we start with a workshop before any outreach goes out.
We use HeyReach for LinkedIn sending - within platform limits - and Clay for prospect research and enrichment. Targeting runs through LinkedIn Sales Navigator. All campaigns operate from your personal profile, not a company page. Copy is written and A/B tested by our team based on workshop outputs.
If metrics fall below the committed benchmarks - min. 15% connection rate and min. 7.5% reply rate - we review targeting and copy, run a corrective sprint, and adjust before closing the campaign. We don't move to reporting until the numbers reflect what we committed. Our benchmarks are built on live campaign data, not estimates.
Work with Vanderbuild

Ready to Turn Your LinkedIn Profile Into a Consistent Meeting Machine?

Book a 30-min call. No pitch. You'll leave knowing which systems fit - or that none do.

Book a call →