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What Is a Sales Tech Stack? How to Choose Yours
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About
What is Lusha
Lusha pulls verified B2B contact and company data — including direct mobile numbers and work emails — and surfaces it via a Chrome extension as you browse LinkedIn or other sites. It's built for SDRs, BDRs, and RevOps teams at SMBs and mid-market companies that need to fill pipeline without manually hunting down contact details. The standout capability is real-time CRM enrichment: Lusha can clean and update existing records in Salesforce, HubSpot, and others, not just feed new ones in. Credits are consumed per contact revealed, so costs scale with usage — teams running high-volume prospecting campaigns will hit plan limits faster than expected and may find the per-credit model expensive at scale.
Capabilities
Key features
Prospecting database
searchable B2B contact + company directory
Native CRM integration
first-party connectors, no middleware required
Data
verified emails, mobile phones, firmographic + tech-stack data
Also ships
Chrome extension, official SDK
Outbound webhooks
event-driven integrations
Our verdict
Vanderbuild take
Lusha is a focused prospecting database and phone finder that does one thing well: putting verified mobile numbers and emails in front of SDRs and BDRs without a lot of setup overhead. For teams building agentic outbound, this is worth serious attention — Lusha has a native MCP server, meaning AI agents can call it directly as an orchestration layer without any custom wrapping, which puts it ahead of most tools in this subcategory. Pricing is accessible for small teams starting on the free tier (40 credits/month) or the Pro plan at $29/user/month, but the per-credit model means costs climb quickly once you're running volume prospecting at scale. The honest limitation: credit exhaustion is a real operational constraint, and teams doing high-frequency enrichment will find themselves on the Scale tier — custom pricing — sooner than the tier structure implies.
Mateusz Sekta
Founder, vanderbuild
Learn more
Our Resources
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The wedge
Agentic stack profile
MCP serverYesLive MCP server — agents can call this tool directly.
MCP server
The Lusha MCP Server provides tools for contacts_search, companies_search, and prospecting_search_guide, with capabilities for bulk processing up to 100 contacts or companies in a single request.
Open MCP →APIRESTProgrammatic access available.
API
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
API docs →Agentic readinessNativeBuilt for agents from the ground up.
Agentic readiness
MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.
Stack roleData source · EnricherWhere this tool slots into an agentic pipeline.
Stack role
Plays the role of Data source + Enricher in an agentic pipeline. Use it to source contacts, companies, and the raw inputs an agent needs to act; add firmographic, technographic, and signal data to a lead row on the fly.
Compare
Lusha alternatives
Tools that solve a similar problem — compared at a glance.
Lusha(this tool)
- Pricing
- Freemium
- Budget
- $$
- Best for
- SDR / BDR, RevOps
- Readiness
- Native
- MCP
- Yes
- API
- REST
Apollo
- Pricing
- Freemium
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Native
- MCP
- Yes
- API
- REST
CUFinder
- Pricing
- Usage-based
- Budget
- $$
- Best for
- SDR / BDR, Marketing
- Readiness
- Native
- MCP
- Yes
- API
- REST
Answers
Frequently asked questions
Does Lusha have an MCP server?
Yes — Lusha exposes a Model Context Protocol server. The Lusha MCP Server provides tools for contacts_search, companies_search, and prospecting_search_guide, with capabilities for bulk processing up to 100 contacts or companies in a single request. See the MCP docs at https://mcp.lusha.com.
Does Lusha have a public API?
Yes — Lusha ships a REST API. Docs: https://docs.lusha.com/.
How much does Lusha cost?
Lusha: pricing is freemium, expect mid tier ($$) spend. Full pricing page: https://www.lusha.com/pricing/.
Who is Lusha best for?
Lusha is built for SDR / BDR, RevOps, GTM Lead. Fits SMB (1-50), Mid-market (50-500)-sized teams.
How well does Lusha fit an agentic sales stack?
Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.