Apollo

Apollo is the closest thing to a default choice for SDRs, BDRs, and AEs at growth-stage and scale-up companies who want prospecting data, sequencing, and enrichment under one login — and for that use case, it earns its place. On the agentic side, this is one of the few tools in the prospecting database category with native MCP server support, which means you can wire it directly into an AI agent orchestration layer without building a custom wrapper — that's a real differentiator right now. Pricing starts free and scales per seat from $49/month, which is accessible for small teams, though costs add up once you're staffing a full SDR bench and need Organization-tier features. The honest limitation is that the analytics dashboard works for basic sequence tracking but won't replace a dedicated BI tool — if your team needs granular attribution or multi-touch reporting, plan to pipe data out to something else.