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Unify

Signal-to-pipeline, under one roof

Data & Discovery
For AI agents
APICapable readiness
About

What is Unify

Unify ingests intent signals, web traffic, product usage data, and job-change events to surface in-market buyers, then automates multi-channel outreach sequences from the same platform. It's built for SDR and BDR teams, RevOps, and GTM leads at growth-stage and mid-market B2B companies that need to run coordinated outbound without stitching together five separate tools. The standout capability is its AI agents, which generate custom signals and personalize outreach at the account level — going beyond static list-building into dynamic, trigger-based plays. Unify connects natively to Salesforce and HubSpot, so enriched records and sequence activity sync back to the CRM without manual exports. That said, at $1,740/month to start on an annual commitment, it's a real budget line — solo reps or early pre-revenue teams will likely find the entry price hard to justify before pipeline volume is there.

Data & DiscoveryOutreach
Capabilities

Key features

Intent signals

surfaces buying triggers (funding, hiring, churn

Native CRM integration

first-party connectors, no middleware required

AI capabilities

autonomous multi-step actions, per-prospect AI research

Workflow

multi-step sequences, email + LinkedIn + phone

Data

intent signals, firmographic + tech-stack data

Also ships

official SDK

Our verdict

Vanderbuild take

For SDR and BDR teams that want intent signals, enrichment, and sequencing in one place rather than a patchwork stack, Unify is one of the more coherent options in the Data & Discovery / Multichannel Outreach space. The API is available and the agentic readiness is rated Capable — you can wrap Unify's data layer into your own orchestration or MCP setup cleanly, though MCP server status is unconfirmed, so verify before building a deep agentic dependency on it. Pricing starts at $1,740/month billed annually, which puts it firmly in the "needs a business case" category — this isn't a tool you trial casually, and seat and credit costs stack up as the team grows. The credit-based model also means high-volume enrichment or large account research sprints can burn through allocations faster than expected, so model your usage before committing to a tier.

Mateusz Sekta
Founder, vanderbuild
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Our Resources

The wedge

Agentic stack profile

API
REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →
Agentic readiness
Capable

Solid API access — wraps cleanly for agent use.

Solid REST or SDK access. No MCP server yet, but easy to wrap in custom agent tooling. Most modern SaaS tools land here.

Stack role
Signal source · Enricher · Sequencer

Where this tool slots into an agentic pipeline.

Plays the role of Signal source + Enricher + Sequencer in an agentic pipeline. Use it to surface buying intent — funding, hiring, job changes, web visits; add firmographic, technographic, and signal data to a lead row on the fly.

Compare

Unify alternatives

Tools that solve a similar problem — compared at a glance.

Unify(this tool)
Pricing
Freemium
Budget
$
Best for
SDR / BDR, RevOps
Readiness
Capable
API
REST
Hyros
Pricing
Usage-based
Budget
$$
Best for
Marketing, GTM Lead
Readiness
Native
MCP
Yes
API
REST
6Sense
Pricing
Freemium
Budget
$$$$
Best for
RevOps, Marketing
Readiness
Capable
API
REST
Answers

Frequently asked questions

Does Unify have a public API?

Yes — Unify ships a REST API. Docs: https://docs.unifygtm.com/developers/api/data/overview.

How much does Unify cost?

Unify: pricing is freemium, expect entry tier ($) spend. Full pricing page: https://www.unifygtm.com/pricing.

Who is Unify best for?

Unify is built for SDR / BDR, RevOps, GTM Lead. Fits SMB (1-50), Mid-market (50-500)-sized teams.

How well does Unify fit an agentic sales stack?

Tier: Capable. Solid public API, no MCP yet — straightforward to wrap in your own agent tooling.