How We Reached Strategic Decision-Makers at Hannover Messe 2025

Client

DAC.digital is a Polish technology company specializing in AI and IoT solutions for industrial and manufacturing use cases. Ahead of Hannover Messe 2025, DAC wanted to connect with companies that had already confirmed their presence at the event to set up pre-booked meetings and explore potential collaboration opportunities.

Challenge

Trade fairs offer great networking potential, but they also come with a challenge: how do you identify the right contacts among hundreds of exhibitors? DAC needed:

• A curated list of companies exhibiting at Hannover Messe 2025
• Direct access to decision-makers who would attend the event
• A message sequence that would spark interest and help secure meetings in advance

Solution

Trigger-based outbound built around a single event

We started by manually compiling a list of confirmed exhibitors from the official Hannover Messe website. The goal was to extract as much company and representative data as possible from public sources.

Next, we enriched the data and filtered it based on DAC’s ICP prioritizing technical and general managers, as well as CTO-level contacts.

The final list included 355 verified contacts across 174 unique companies from Europe and North America.

The outreach sequence was built around two core messages. We focused not on selling services, but on leveraging the shared context of the event. The goal was to open conversations and explore mutual value in areas like AI and IoT.

Timing and Trigger: Key to Engagement

Using the event as the main trigger gave us a strategic advantage. The first message went out two weeks before Hannover Messe, increasing open rates and urgency.

The initial email opened with a relevant line:

“We saw you’ll be exhibiting at Hannover Messe 2025…”

Only then did it introduce DAC’s capabilities in AI/IoT. The follow-up email served as a friendly reminder and reinforced the value of meeting during the event.