How we helped Domenomania reach CEOs of software houses and marketing agencies, generating 15 qualified leads in just 34 days

Client

Domenomania.pl is one of the largest hosting companies in Poland, operating continuously since 2004. It offers comprehensive hosting services, servers, domain registration, and programming support - serving thousands of SMB clients with a strong focus on personalized service and high quality.

Challenge

Domenomania reached out to us with a need to reach CEOs and CTOs of software houses and marketing agencies with an offer to reduce domain and server maintenance costs. Our goal was to precisely reach decision-makers in a competitive environment. The campaign was also a natural extension of our cooperation with our client, for whom Domenomania is a complementary partner.

Solution

Manual prospecting to CEOs and CTOs

We built a list of 344 contacts consisting exclusively of key decision-makers - CEOs, CTOs, and tech company owners. From the very first message, we emphasized tangible value: lower domain maintenance costs and support with migrating existing hosting and server services.

A 4-Email sequence focused on tangible savings

The campaign centered around two core selling points:

• Domestic invoices = ~20% lower costs – avoiding the additional IFT-2R withholding tax applied to services purchased from foreign providers often leads to hidden savings that many clients overlook.
• Human-first customer service – in one of the follow-ups, we highlighted Domenomania’s commitment to real human support rather than automated systems, which positively resonated with the audience.

Synergy with a previous campaign and cost optimization

Our collaboration with Domenomania was a natural continuation of an earlier campaign run for a related client. This allowed us to reuse a similar target group, optimizing costs and significantly reducing execution time while maintaining high campaign effectiveness.