Air Traffic Control

Right content, right contact, every time.

Workflow

For AI agents

None readiness

About

What is Air Traffic Control

Air Traffic Control pulls engagement data from HubSpot, LinkedIn, and public sources to build a per-contact interest graph, then uses that graph to recommend and deliver the most relevant piece of existing content — blog post, case study, podcast, or video — to each contact automatically. It is built for marketing and RevOps teams at mid-market and enterprise B2B companies that already have a content library and want to put it to work without manual curation. The standout capability is its interest graph: rather than segment-level personalization, it scores audience relevancy and maps topic clusters at the individual contact level, surfacing underutilized content alongside top performers. Pricing scales with contact volume and credits, and the upper tiers require a conversation with sales, so smaller teams or those without an established HubSpot instance will find limited value here.

Workflow

Capabilities

Key features

Workflow automation

wire tools together and run multi-step jobs

Native CRM integration

first-party connectors, no middleware required

AI capabilities

AI-drafted personalised copy

Workflow

multi-step sequences, event-driven triggers

Our verdict

Vanderbuild take

Air Traffic Control is a focused workflow automation tool for marketing and RevOps teams that want to stop blasting the same content to every HubSpot contact and start routing assets based on what each person has actually engaged with. On the agentic readiness front, there is no public API and MCP status is unknown — this is a UI-driven tool, and you cannot drive it from an agent or plug it into an orchestration layer without scraping, which is a real ceiling if your stack is moving toward agentic workflows. Pricing is enterprise-tier with credits scaling by contact volume and upper tiers gated behind sales conversations, so expect procurement involvement and a non-trivial onboarding lift. The tool is also tightly coupled to HubSpot — if your CRM is Salesforce or anything else, this is not the right fit.

Mateusz Sekta

Founder, vanderbuild

Learn more

Our Resources

The wedge

Agentic stack profile

API

Not public

No public programmatic access.

No public API. Not usable from an agent without scraping.

Agentic readiness

None

Not usable from an agent without scraping.

No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.

Stack role

Orchestrator

Where this tool slots into an agentic pipeline.

Plays the role of Orchestrator in an agentic pipeline. Use it to tie multiple tools and AI calls together in one workflow.

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