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Cloze

Your deals, tracked and followed up.

AI Sales Ops
For AI agents
MCPAPINative readiness
About

What is Cloze

Cloze pulls contact activity from email, calls, and texts into a single CRM, automates data entry, and uses AI to surface follow-up reminders and deal recommendations without manual input. It's built for real estate agents, solo operators, and small brokerages who need relationship coverage across a large sphere without a dedicated RevOps function. The standout capability is voice-commanded marketing material drafting — agents can generate branded flyers and social posts via Canva integration without leaving the platform. Multichannel sequencing, AI copy generation, and trigger-based scheduling are all present, making it more than a passive contact store. That said, Cloze is purpose-built for real estate; teams outside that vertical will find the workflow assumptions and integrations don't map cleanly to a general B2B sales motion.

AI Sales OpsCRM
Capabilities

Key features

CRM

system of record for contacts, deals, and pipeline

AI capabilities

autonomous multi-step actions, AI-drafted personalised copy

Workflow

multi-step sequences, email + LinkedIn + phone, event-driven triggers

Our verdict

Vanderbuild take

For a solo agent or small brokerage team that needs a CRM to run itself — logging touches, queuing follow-ups, and generating marketing collateral — Cloze is a credible fit for Founders and RevOps leads who don't want to babysit a pipeline. The MCP server and native agentic readiness mean you can wire Cloze into an AI orchestration layer without building brittle workarounds — this is one of the few CRMs in this price range where that's actually true out of the box. At $17/mo to start with a no-credit-card trial, the cost of testing is essentially zero. The honest limitation: Cloze is deeply shaped around real estate workflows — the integrations (RealScout, Courted, Xpressdocs) and the AI recommendations assume that context, so if you're running a SaaS or services GTM motion, you'll be fighting the product's assumptions more than using them.

Mateusz Sekta
Founder, vanderbuild
Learn more

Our Resources

The wedge

Agentic stack profile

MCP server
Yes

Live MCP server — agents can call this tool directly.

The MCP server allows AI assistants like Claude to securely access Cloze data for actions such as contact management, task creation, and communication drafting.

Open MCP →
API
REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →
Agentic readiness
Native

Built for agents from the ground up.

MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.

Stack role
CRM

Where this tool slots into an agentic pipeline.

Plays the role of CRM in an agentic pipeline. Use it to be the system of record for contacts, deals, and pipeline.

Compare

Cloze alternatives

Tools that solve a similar problem — compared at a glance.

Cloze(this tool)
Pricing
Freemium
Budget
$
Best for
Founder, RevOps
Readiness
Native
MCP
Yes
API
REST
Bigin by Zoho CRM
Pricing
Freemium
Budget
$
Best for
Founder, RevOps
Readiness
Native
MCP
Yes
API
REST
Monday
Pricing
Seat-based
Budget
$
Best for
RevOps, GTM Lead
Readiness
Native
MCP
Yes
API
GraphQL
Answers

Frequently asked questions

Does Cloze have an MCP server?

Yes — Cloze exposes a Model Context Protocol server. The MCP server allows AI assistants like Claude to securely access Cloze data for actions such as contact management, task creation, and communication drafting. See the MCP docs at https://api.cloze.com/v1/mcp.

Does Cloze have a public API?

Yes — Cloze ships a REST API. Docs: https://developer.cloze.com/.

How much does Cloze cost?

Cloze: pricing is freemium, expect entry tier ($) spend. Full pricing page: https://www.cloze.com/app/pricing.

Who is Cloze best for?

Cloze is built for Founder, RevOps. Fits Solo, SMB (1-50)-sized teams.

How well does Cloze fit an agentic sales stack?

Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.