Domo
Connect data, act on it faster
What is Domo
Domo connects data from over a thousand sources, runs transformations through its Magic ETL pipeline, and delivers real-time dashboards that refresh automatically — all within a single cloud platform. It's built for RevOps teams and GTM engineers at mid-market and enterprise companies who need to move data, trigger workflows, and make decisions without stitching together a separate BI stack. The standout capability is ML inference inside the ETL pipeline itself — you can run model scoring directly on data in motion rather than exporting to a separate tool. Native connectors to Salesforce, HubSpot, Snowflake, and Microsoft 365 mean CRM and productivity data lands without custom plumbing. That said, Domo is not a lightweight tool — the credit-based consumption model and enterprise sales process make it a poor fit for small teams or anyone who needs transparent, self-serve pricing.
Key features
wire tools together and run multi-step jobs
first-party connectors, no middleware required
official SDK
Vanderbuild take
Domo sits at the intersection of workflow automation and BI for RevOps and GTM engineers who need a single platform to move, transform, and act on data at scale — it's not a point solution, and you should only consider it if you're ready to consolidate around it. The agentic story here is real: Domo has native MCP server support, meaning it can function as an orchestration layer that AI agents call directly, which puts it ahead of most BI-adjacent tools in terms of agentic readiness. Budget tier 4 means expect procurement involvement — this is a contract conversation, not a credit card signup, and the credit-based consumption model can produce billing surprises if your data volumes or workflow runs scale faster than anticipated. The 30-day free trial (no credit card required) is a genuine on-ramp, but the gap between trial and production pricing is wide enough that you'll want a clear usage estimate before you commit.
Agentic stack profile
MCP serverYesLive MCP server — agents can call this tool directly.
Domo's MCP Server exposes enterprise data and actions to external AI assistants via MCP: query datasets and analytics, trigger workflows/automation, create dashboards/apps, and configure alerts/operational processes; it enables interactive business experiences to be rendered in chat.
Open MCP →APIRESTProgrammatic access available.
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
API docs →Agentic readinessNativeBuilt for agents from the ground up.
MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.
Stack roleOrchestratorWhere this tool slots into an agentic pipeline.
Plays the role of Orchestrator in an agentic pipeline. Use it to tie multiple tools and AI calls together in one workflow.
Domo alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Custom
- Budget
- $$$$
- Best for
- RevOps, GTM Engineer
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Custom
- Budget
- $$$$
- Best for
- GTM Engineer, Marketing
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Custom
- Budget
- $$$$
- Best for
- GTM Engineer, RevOps
- Readiness
- Native
- MCP
- Yes
- API
- REST
Frequently asked questions
Does Domo have an MCP server?
Yes — Domo exposes a Model Context Protocol server. Domo's MCP Server exposes enterprise data and actions to external AI assistants via MCP: query datasets and analytics, trigger workflows/automation, create dashboards/apps, and configure alerts/operational processes; it enables interactive business experiences to be rendered in chat. See the MCP docs at https://www.domo.com/news/press/domo-launches-ai-agent-builder-and-mcp-serve.
Does Domo have a public API?
Yes — Domo ships a REST API. Docs: https://developer.domo.com/explorer.
How much does Domo cost?
Domo: pricing is custom, expect enterprise tier ($$$$) spend. Full pricing page: https://www.domo.com/pricing.
Who is Domo best for?
Domo is built for RevOps, GTM Engineer. Fits Enterprise, Mid-market (50-500)-sized teams.
How well does Domo fit an agentic sales stack?
Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.