Funnelytics
See where your funnel leaks money
What is Funnelytics
Funnelytics puts your entire marketing funnel on a visual canvas, letting you draw the customer journey, connect real tracking data to each step, and watch performance metrics populate in real time. It's built for solo marketers and small teams — founders running their own growth and marketing strategists at SMBs who need to see the full picture without stitching together five separate tools. The standout capability is "what if" profit forecasting: you can adjust conversion rates or traffic inputs on the canvas and see projected revenue impact before making any changes. Native HubSpot integration means CRM data can feed into journey tracking without a manual export loop. The honest limitation is that Funnelytics is a UI-only tool with no API access, so it sits outside any automated or agentic workflow — everything happens through the interface.
Key features
generates per-account briefings and dossiers
first-party connectors, no middleware required
Vanderbuild take
For marketing-focused founders and small teams who want to see their funnel as a single visual object — not a spreadsheet or a GA4 report — Funnelytics fills a real gap in the account research and journey analytics space. That said, agentic readiness is zero here: there's no API and no MCP server, so you cannot drive this from an AI agent or plug it into an orchestration layer without scraping the UI, which isn't a viable path. At $79/month to start with a free trial available, the cost-to-test ratio is low, making it reasonable to validate before committing. The ceiling shows up quickly for teams that need programmatic data access or want to pipe funnel metrics into a BI tool — you'll hit the UI boundary fast and have no clean export path to work around it.
Agentic stack profile
APINot publicNo public programmatic access.
No public API. Not usable from an agent without scraping.
Agentic readinessNoneNot usable from an agent without scraping.
No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.
Stack roleResearcherWhere this tool slots into an agentic pipeline.
Plays the role of Researcher in an agentic pipeline. Use it to generate per-account briefings and qualification dossiers.
Funnelytics alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Usage-based
- Budget
- $
- Best for
- Marketing, Founder
- Readiness
- None
- API
- No
- Pricing
- Freemium
- Budget
- $
- Best for
- GTM Engineer, Founder
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Seat-based
- Budget
- $
- Best for
- RevOps, GTM Engineer
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does Funnelytics have a public API?
No — there's no publicly documented API as of today. Funnelytics is operated through its UI.
How much does Funnelytics cost?
Funnelytics: pricing is usage-based, expect entry tier ($) spend. Full pricing page: https://www.funnelytics.io/pricing.
Who is Funnelytics best for?
Funnelytics is built for Marketing, Founder. Fits Solo, SMB (1-50)-sized teams.