HockeyStack
Close the gap between your reps
What is HockeyStack
HockeyStack pulls GTM data from sources like Salesforce, HubSpot, Gong, and ad platforms into a single layer, then surfaces that data as visual buyer journeys, multi-touch attribution models, and AI-generated revenue recommendations — all without requiring code. It's built for RevOps, GTM leads, and marketing teams at mid-market and enterprise companies who need to connect marketing spend to pipeline and revenue without stitching together spreadsheets. The standout capability is its ability to analyze funnels in both directions — forward from first touch to close, and backward from won deals to the earliest signals — which gives attribution a depth most analytics tools don't offer. Pricing is custom and not publicly listed, which means smaller teams or those without a dedicated RevOps function may find the evaluation process slow and the commitment heavy before seeing value.
Key features
system of record for contacts, deals, and pipeline
first-party connectors, no middleware required
autonomous multi-step actions, per-prospect AI research
event-driven integrations
Vanderbuild take
We see HockeyStack as a serious attribution and revenue analytics layer for RevOps and GTM leads at mid-market and enterprise companies who are tired of guessing which channels and touchpoints actually move pipeline. The API exists, but agentic readiness is limited — you can pull data programmatically, but don't expect to wire this cleanly into an autonomous agent workflow without hitting walls; it's not built as an orchestration-first tool. Pricing is fully custom with no public tiers, so budget for a procurement cycle and a proper discovery call before you can even scope the cost. The honest limitation is that this is a tool for teams that already have GTM data worth unifying — if your CRM hygiene is poor or your attribution data is sparse, HockeyStack will reflect that noise back at you rather than fix it.
Agentic stack profile
APIRESTProgrammatic access available.
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
Agentic readinessLimitedUsable but with caveats — rate limits, brittle endpoints.
API exists but is rate-limited, brittle, undocumented, or hidden behind enterprise plans. Use with caution in production agent workflows.
Stack roleCRMWhere this tool slots into an agentic pipeline.
Plays the role of CRM in an agentic pipeline. Use it to be the system of record for contacts, deals, and pipeline.
HockeyStack alternatives
Tools that solve a similar problem — compared at a glance.
- Best for
- RevOps, GTM Lead
- Readiness
- Limited
- API
- REST
- Pricing
- Seat-based
- Budget
- $
- Best for
- RevOps, Founder
- Readiness
- Capable
- API
- REST
- Pricing
- Seat-based
- Budget
- $
- Best for
- RevOps, Founder
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does HockeyStack have a public API?
Yes — HockeyStack ships a REST API. Note the API is rate-limited or enterprise-gated, so plan integrations accordingly.
Who is HockeyStack best for?
HockeyStack is built for RevOps, GTM Lead, Marketing. Fits Mid-market (50-500), Enterprise-sized teams.
How well does HockeyStack fit an agentic sales stack?
Tier: Limited. An API exists but it's rate-limited, brittle, or enterprise-gated. Plan integrations carefully.