Leady

Know who's on your site

APICapable readiness

About

What is Leady

Leady sits on your website and resolves anonymous corporate visitors into named company and individual profiles, surfacing firmographic data and real-time buyer intent signals without requiring a form fill. It's built for SDR and BDR teams, marketers, and RevOps operators at SMBs and mid-market companies who need to act on inbound interest before it goes cold. The standout capability is buyer intent analysis layered on top of visitor identification — you can see not just who visited, but what they looked at and how their behavior signals purchase readiness. Leads can be tagged, segmented, and pushed directly into CRM tools or routed through Zapier/Make for downstream automation. Where Leady runs thin is depth of contact data — it surfaces company-level profiles reliably, but individual-level contact enrichment is less consistent, so teams expecting a full prospecting database will need a complementary tool.

Data & Discovery

Capabilities

Key features

Visitor identification

de-anonymises anonymous website traffic

Data

intent signals, visitor identification, firmographic + tech-stack data

No-code automation support

works with major iPaaS platforms

Our verdict

Vanderbuild take

Leady is a focused visitor identification and intent signal tool — a solid fit for SDR/BDR and marketing teams at growth-stage B2B companies that want to act on inbound traffic without waiting for form fills. On the agentic readiness front, the REST API is available and functional, so you can wrap Leady into your own MCP layer or pipe visitor data into an outbound automation stack without much friction. Pricing starts at $39/month and scales by visitor volume, which is affordable for small teams — just expect to move up tiers as traffic grows, since the entry plan caps at 300 unique visitors per month. The honest limitation here is contact-level depth: Leady reliably identifies the company, but individual contact data can be inconsistent, so you'll likely need a separate enrichment or prospecting tool to get to a dial-ready record.

Mateusz Sekta

Founder, vanderbuild

The wedge

Agentic stack profile

API

REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →

Agentic readiness

Capable

Solid API access — wraps cleanly for agent use.

Solid REST or SDK access. No MCP server yet, but easy to wrap in custom agent tooling. Most modern SaaS tools land here.

Stack role

Signal source · Enricher

Where this tool slots into an agentic pipeline.

Plays the role of Signal source + Enricher in an agentic pipeline. Use it to surface buying intent — funding, hiring, job changes, web visits; add firmographic, technographic, and signal data to a lead row on the fly.

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