Livestorm

Run webinars without the downloads

MCPAPINative readiness

About

What is Livestorm

Livestorm runs webinars, virtual events, and online meetings entirely in the browser — no software install required for hosts or attendees. It's built for solo operators and SMBs in marketing and sales who need to run product demos, customer training, or lead-gen webinars without standing up separate tools for registration, email follow-up, and analytics. The standout capability is its customizable email cadences tied directly to registrant lists, which means pre- and post-event outreach lives in the same platform as the event itself. Conversion tracking and an analytics dashboard give teams a read on what's working across sessions. Where it falls short is depth: teams that need advanced CRM-native reporting or complex multi-touch attribution will find the analytics layer too thin and will need to pipe data out to a separate BI or CRM tool.

Outreach

Capabilities

Key features

Video outreach

personalised video messages at scale

Workflow

multi-step sequences, templates library

Webhooks + no-code automation support

fits any iPaaS or workflow chain

Our verdict

Vanderbuild take

Livestorm is a focused video outreach tool for marketing and sales teams that want webinars, demos, and virtual events in one place without stitching together three separate products. On the agentic side, this is one of the stronger options in the Video Outreach subcategory — native MCP server support means you can wire Livestorm directly into an AI agent workflow as an orchestration target, not just a passive integration. Free or near-free to start, with usage-based pricing scaling on monthly active contacts, so the risk to test is low. The honest limitation is that the analytics dashboard is functional but not deep — if your team needs session-level attribution feeding into a revenue model, you'll be exporting CSVs and doing that work elsewhere.

Mateusz Sekta

Founder, vanderbuild

The wedge

Agentic stack profile

MCP server

Yes

Live MCP server — agents can call this tool directly.

Livestorm's MCP exposes structured, real-time event data (events, sessions, users, attendees, engagement metrics) and enables AI assistants to retrieve data and perform actions by leveraging the Livestorm Public API; authentication is via a Livestorm API token and the MCP uses the public API surface.

Open MCP →

API

REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →

Agentic readiness

Native

Built for agents from the ground up.

MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.

Stack role

Sequencer

Where this tool slots into an agentic pipeline.

Plays the role of Sequencer in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels.

Compare

Livestorm alternatives

Tools that solve a similar problem — compared at a glance.

Livestorm(this tool)

Pricing: Usage-based
Budget: $
Best for: Marketing, SDR / BDR

Readiness: Native
MCP: Yes
API: REST

Wistia

Pricing: Seat-based
Budget: $$
Best for: Marketing, GTM Lead

Readiness: Native
MCP: Yes
API: REST

BHuman

Pricing: Usage-based
Budget: $
Best for: SDR / BDR, Marketing

Readiness: Capable
API: REST

Answers

Frequently asked questions

Does Livestorm have an MCP server?

Yes — Livestorm exposes a Model Context Protocol server. Livestorm's MCP exposes structured, real-time event data (events, sessions, users, attendees, engagement metrics) and enables AI assistants to retrieve data and perform actions by leveraging the Livestorm Public API; authentication is via a Livestorm API token and the MCP uses the public API surface. See the MCP docs at https://mcp.livestorm.co/mcp/livestorm-mcp.

Does Livestorm have a public API?

Yes — Livestorm ships a REST API. Docs: https://developers.livestorm.co/docs/getting-started-api.

How much does Livestorm cost?

Livestorm: pricing is usage-based, expect entry tier ($) spend. Full pricing page: https://livestorm.co/pricing.

Who is Livestorm best for?

Livestorm is built for Marketing, SDR / BDR. Fits Solo, SMB (1-50)-sized teams.

How well does Livestorm fit an agentic sales stack?

Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.

Quick spec

MCP serverYes ↗

APIREST ↗

ReadinessNative

Stack roleSequencer

Pricing

Usage-based

Vendor pricing →

Ideal customer

Growth stage

Early-stage startup · Growth-stage

Company size

Solo · SMB (1-50)

Best for

Marketing · SDR / BDR