Luru

Your outreach, on autopilot

None readiness

About

What is Luru

Luru runs as an AI SDR agent that handles outbound prospecting, inbound lead responses, ICP-based qualification, and meeting scheduling without requiring a human to touch each step. It's built for SDR and BDR teams, RevOps leads, and GTM operators at mid-market and enterprise companies who need top-of-funnel coverage at scale. The standout capability is its ability to revive lost deals automatically — re-engaging dormant prospects using intent data signals without manual intervention. Luru also automates sales workflows natively inside Slack and syncs meeting notes directly to Salesforce or HubSpot. Where it falls short: there is no public API, so you cannot drive it programmatically or embed it into a broader agentic stack — what you see in the UI is what you get.

AI Sales Ops

Capabilities

Key features

AI sales assistant

agent that handles inbox, research, and scheduling

Native CRM + team chat integration

first-party connectors, no middleware required

AI capabilities

autonomous multi-step actions

Workflow

multi-step sequences, email + LinkedIn + phone, event-driven triggers

Our verdict

Vanderbuild take

Luru is a purpose-built AI SDR agent for SDR/BDR teams and RevOps leads who want top-of-funnel coverage without expanding headcount — it covers outbound, inbound, qualification, and scheduling in one place, which is a reasonable scope for mid-market and enterprise GTM teams. On the agentic readiness front, there is no API and MCP status is unknown, meaning you cannot drive Luru from an external agent or orchestration layer — it's UI-only, and any automation lives inside its own walled garden. At $500 per agent per month, this sits in budget tier 3 — you'll want an experienced RevOps operator configuring sequences and ICP rules, because a vanilla setup will underdeliver. The honest limitation is that without API access, Luru can't be composed into a broader AI stack, which matters if your team is building toward multi-agent GTM workflows.

Mateusz Sekta

Founder, vanderbuild

The wedge

Agentic stack profile

API

Not public

No public programmatic access.

No public API. Not usable from an agent without scraping.

Agentic readiness

None

Not usable from an agent without scraping.

No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.

Stack role

AI agent · Scheduler

Where this tool slots into an agentic pipeline.

Plays the role of AI agent + Scheduler in an agentic pipeline. Use it to act autonomously on inbox, scheduling, or research work; book demos and route meetings without back-and-forth.

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