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Novocall

Turn web visitors into sales calls

Outreach
For AI agents
None readiness
About

What is Novocall

Novocall is a cloud-based phone dialer that embeds a callback widget on your website, connects visitors to a sales agent within seconds, and tracks which marketing channel drove the call. It's built for SDRs, AEs, and marketing teams at SMBs and mid-market companies that want to close the gap between ad spend and actual conversations. The standout capability is call tracking by marketing source — you can tie every inbound call back to a specific campaign, channel, or ad, which gives marketing teams real attribution data rather than guesswork. Novocall also handles outbound call automation, call routing, appointment scheduling, and syncs with HubSpot, Salesforce, and Google Calendar. The honest limitation: call recording is locked to the Business plan ($279/mo annual), and per-minute usage rates are not published, so your actual bill can run higher than the subscription price suggests.

Outreach
Capabilities

Key features

Phone dialer

outbound calling with click-to-call and tracking

Native CRM + team chat integration

first-party connectors, no middleware required

AI capabilities

call transcription + summary

Workflow

multi-step sequences, event-driven triggers

No-code automation support

works with major iPaaS platforms

Our verdict

Vanderbuild take

For SDR/BDR and marketing teams that run paid traffic and want to close the loop between a website visit and a live phone conversation, Novocall is a focused phone dialer that does that job without a lot of extra surface area. On the agentic readiness front, there is no public API and no MCP server — this is a UI-only tool, meaning you cannot drive it from an AI agent or orchestration layer without scraping, which is a real ceiling if you're building any kind of automated outbound workflow. Pricing starts accessibly for small teams, but the workspace-based model and unpublished per-minute usage rates mean your bill at scale is harder to forecast than the published tiers imply. Call recording — one of the more useful features for coaching SDRs — is only available on the $279/month Business plan, so teams on lower tiers are flying without that data.

Mateusz Sekta
Founder, vanderbuild
Learn more

Our Resources

The wedge

Agentic stack profile

API
Not public

No public programmatic access.

No public API. Not usable from an agent without scraping.

Agentic readiness
None

Not usable from an agent without scraping.

No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.

Stack role
Sequencer

Where this tool slots into an agentic pipeline.

Plays the role of Sequencer in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels.

Compare

Novocall alternatives

Tools that solve a similar problem — compared at a glance.

Novocall(this tool)
Pricing
Workspace-based
Budget
$$
Best for
SDR / BDR, Account Executive
Readiness
None
API
No
RingOver
Pricing
Seat-based
Budget
$
Best for
SDR / BDR, Account Executive
Readiness
Native
MCP
Yes
API
REST
CallHippo
Pricing
Freemium
Budget
$
Best for
SDR / BDR, Account Executive
Readiness
Capable
API
REST
Answers

Frequently asked questions

Does Novocall have a public API?

No — there's no publicly documented API as of today. Novocall is operated through its UI.

How much does Novocall cost?

Novocall: pricing is workspace-based, expect mid tier ($$) spend. Full pricing page: https://novocall.co/pricing.

Who is Novocall best for?

Novocall is built for SDR / BDR, Account Executive, Marketing. Fits SMB (1-50), Mid-market (50-500)-sized teams.