Novocall
Turn web visitors into sales calls
What is Novocall
Novocall is a cloud-based phone dialer that embeds a callback widget on your website, connects visitors to a sales agent within seconds, and tracks which marketing channel drove the call. It's built for SDRs, AEs, and marketing teams at SMBs and mid-market companies that want to close the gap between ad spend and actual conversations. The standout capability is call tracking by marketing source — you can tie every inbound call back to a specific campaign, channel, or ad, which gives marketing teams real attribution data rather than guesswork. Novocall also handles outbound call automation, call routing, appointment scheduling, and syncs with HubSpot, Salesforce, and Google Calendar. The honest limitation: call recording is locked to the Business plan ($279/mo annual), and per-minute usage rates are not published, so your actual bill can run higher than the subscription price suggests.
Key features
outbound calling with click-to-call and tracking
first-party connectors, no middleware required
call transcription + summary
multi-step sequences, event-driven triggers
works with major iPaaS platforms
Vanderbuild take
For SDR/BDR and marketing teams that run paid traffic and want to close the loop between a website visit and a live phone conversation, Novocall is a focused phone dialer that does that job without a lot of extra surface area. On the agentic readiness front, there is no public API and no MCP server — this is a UI-only tool, meaning you cannot drive it from an AI agent or orchestration layer without scraping, which is a real ceiling if you're building any kind of automated outbound workflow. Pricing starts accessibly for small teams, but the workspace-based model and unpublished per-minute usage rates mean your bill at scale is harder to forecast than the published tiers imply. Call recording — one of the more useful features for coaching SDRs — is only available on the $279/month Business plan, so teams on lower tiers are flying without that data.
Agentic stack profile
APINot publicNo public programmatic access.
No public API. Not usable from an agent without scraping.
Agentic readinessNoneNot usable from an agent without scraping.
No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.
Stack roleSequencerWhere this tool slots into an agentic pipeline.
Plays the role of Sequencer in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels.
Novocall alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Workspace-based
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- None
- API
- No
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, RevOps
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does Novocall have a public API?
No — there's no publicly documented API as of today. Novocall is operated through its UI.
How much does Novocall cost?
Novocall: pricing is workspace-based, expect mid tier ($$) spend. Full pricing page: https://novocall.co/pricing.
Who is Novocall best for?
Novocall is built for SDR / BDR, Account Executive, Marketing. Fits SMB (1-50), Mid-market (50-500)-sized teams.