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People Data Labs

Build products on people data

Data & Discovery
For AI agents
APICapable readiness
About

What is People Data Labs

People Data Labs exposes a dataset of 1.5 billion person profiles and millions of company records through a REST API, letting teams enrich contacts, resolve identities, and build targeted audiences without manual research. It's built for SDRs, BDRs, GTM engineers, and RevOps practitioners at SMBs and mid-market companies who need reliable data infrastructure rather than a point-and-click prospecting UI. The standout capability is IP-to-company matching — drop an anonymous IP address in, get a company back — which opens up intent-adjacent use cases most enrichment tools don't touch. Audience building supports filtering across 140+ attributes, covering firmographic, demographic, and social data in a single query. The honest limitation: PDL is a data layer, not a workflow tool — there's no built-in sequencing, CRM sync, or outreach surface, so you'll need to wire it into your own stack.

Data & Discovery
Capabilities

Key features

Data enrichment

fills records with firmographic, technographic, or signal data

Data

verified emails, mobile phones, firmographic + tech-stack data

Also ships

official SDK

Outbound webhooks

event-driven integrations

Our verdict

Vanderbuild take

We think of People Data Labs as the data infrastructure layer for GTM teams who've outgrown copy-paste enrichment — it's the right call for GTM engineers and RevOps practitioners who want to own their enrichment pipeline rather than rent a black-box tool. The REST API is well-documented and genuinely capable, so you can wrap it into your own MCP layer or plug it into an agentic workflow without much friction — no native MCP server confirmed yet, but the API surface is clean enough to build on. Pricing starts free and the Pro tier runs around $98/month, which is accessible for small teams, though costs scale with volume and premium fields are add-ons that can push the bill up faster than expected. The core limitation to flag: PDL is purely a data provider — it has no sequencing, no CRM-native push, and no outreach tooling, so budget time to integrate it before your SDRs see any value.

Mateusz Sekta
Founder, vanderbuild
Learn more

Our Resources

The wedge

Agentic stack profile

API
REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →
Agentic readiness
Capable

Solid API access — wraps cleanly for agent use.

Solid REST or SDK access. No MCP server yet, but easy to wrap in custom agent tooling. Most modern SaaS tools land here.

Stack role
Enricher · Data source

Where this tool slots into an agentic pipeline.

Plays the role of Enricher + Data source in an agentic pipeline. Use it to add firmographic, technographic, and signal data to a lead row on the fly; source contacts, companies, and the raw inputs an agent needs to act.

Compare

People Data Labs alternatives

Tools that solve a similar problem — compared at a glance.

People Data Labs(this tool)
Pricing
Freemium
Budget
$$
Best for
SDR / BDR, GTM Engineer
Readiness
Capable
API
REST
Clay
Pricing
Freemium
Budget
$$$
Best for
RevOps, GTM Engineer
Readiness
Native
MCP
Yes
API
REST
Datagma
Pricing
Freemium
Budget
$$
Best for
SDR / BDR, RevOps
Readiness
Capable
API
REST
Answers

Frequently asked questions

Does People Data Labs have a public API?

Yes — People Data Labs ships a REST API. Docs: https://docs.peopledatalabs.com/.

How much does People Data Labs cost?

People Data Labs: pricing is freemium, expect mid tier ($$) spend. Full pricing page: https://www.peopledatalabs.com/pricing/company.

Who is People Data Labs best for?

People Data Labs is built for SDR / BDR, GTM Engineer, RevOps. Fits SMB (1-50), Mid-market (50-500)-sized teams.

How well does People Data Labs fit an agentic sales stack?

Tier: Capable. Solid public API, no MCP yet — straightforward to wrap in your own agent tooling.