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Selma

Your outbound SDR, on autopilot

AI Sales Ops
For AI agents
None readiness
About

What is Selma

Selma operates as a virtual SDR — it prospects, writes individualized outreach emails, follows up with prospects, analyzes replies to decide next steps, and schedules meetings without human intervention. It's built for mid-market and enterprise sales teams where SDR and RevOps capacity is the bottleneck, not the strategy. The standout capability is its ability to communicate across 42 languages while drawing on a pool of 275 million global prospects via Apollo, which makes it usable for teams running international outbound at scale. Qualified conversations get handed off to human reps, but Selma doesn't replace the need for a well-defined ICP and a human to close — teams without a clear target profile will find the automation amplifies noise as much as signal.

AI Sales Ops
Capabilities

Key features

AI sales assistant

agent that handles inbox, research, and scheduling

AI capabilities

autonomous multi-step actions, AI-drafted personalised copy

Workflow

multi-step sequences, email + LinkedIn + phone

Our verdict

Vanderbuild take

Selma sits squarely in the AI Sales Assistant category and is a credible option for SDR and RevOps teams that want to run outbound at volume without proportionally growing headcount. That said, agentic readiness is effectively zero here — there's no API and no MCP server, so you can't drive Selma from an orchestration layer or plug it into a broader agentic workflow without scraping the UI, which isn't a real option. At ~$400/month per agent, budget for someone who knows how to configure ICP targeting and sequence logic — out-of-the-box setup will underdeliver. The honest limitation is that Selma hands off qualified leads but doesn't close them, and teams without a tight ICP definition will burn through outreach volume without proportional pipeline return.

Mateusz Sekta
Founder, vanderbuild
Learn more

Our Resources

The wedge

Agentic stack profile

API
Not public

No public programmatic access.

No public API. Not usable from an agent without scraping.

Agentic readiness
None

Not usable from an agent without scraping.

No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.

Stack role
AI agent

Where this tool slots into an agentic pipeline.

Plays the role of AI agent in an agentic pipeline. Use it to act autonomously on inbox, scheduling, or research work.

Compare

Selma alternatives

Tools that solve a similar problem — compared at a glance.

Selma(this tool)
Pricing
Freemium
Budget
$$$
Best for
SDR / BDR, RevOps
Readiness
None
API
No
Consensus
Pricing
Seat-based
Budget
$$$
Best for
SDR / BDR, Account Executive
Readiness
Native
MCP
Yes
API
REST
Octave
Pricing
Freemium
Budget
$$$
Best for
GTM Engineer, RevOps
Readiness
Native
MCP
Yes
API
REST
Answers

Frequently asked questions

Does Selma have a public API?

No — there's no publicly documented API as of today. Selma is operated through its UI.

How much does Selma cost?

Selma: pricing is freemium, expect higher tier ($$$) spend. Full pricing page: https://www.selma.ai/pricing.

Who is Selma best for?

Selma is built for SDR / BDR, RevOps. Fits Mid-market (50-500), Enterprise-sized teams.