Tubular
Pipeline and leads, all in one place.
What is Tubular
Tubular manages the full sales pipeline — from capturing leads via website forms to tracking deal stages, logging calls, and generating revenue forecasts. It's built for SDRs, AEs, and RevOps operators at solo shops and SMBs who need a shared view of the pipeline without the overhead of an enterprise CRM. The standout capability is contact enrichment: drop in an email address or domain and Tubular builds out a complete person or company profile, reducing manual research time. Zapier and native Gmail, Outlook, and 365 integrations mean it fits into existing workflows without rebuilding your stack. That said, Tubular is not a fit for teams that need deep multi-channel sequencing or advanced outbound automation — the tool is built around pipeline management, not outbound execution.
Key features
system of record for contacts, deals, and pipeline
first-party connectors, no middleware required
multi-step sequences, event-driven triggers
works with major iPaaS platforms
Vanderbuild take
Tubular is a straightforward CRM and lead management tool that fits SDRs, AEs, and RevOps teams at early-stage and growth-stage SMBs who want pipeline visibility without paying for features they won't use. On the agentic side, the REST API is available at the Enterprise tier, so you can wrap it into your own MCP layer or automation stack — just know that API access isn't included in the base Pro plan, which limits how far you can push it programmatically without upgrading. At $15/user/month with a no-credit-card free trial, the cost of testing is essentially zero. The honest limitation: if your team needs true outbound sequencing, multi-step cadences, or deep intent-signal routing, Tubular will hit its ceiling fast — it's a pipeline organizer first, not an outbound engine.
Agentic stack profile
APIGraphQLProgrammatic access available.
GraphQL API — flexible querying, useful for fetching exactly the fields your agent needs.
API docs →Agentic readinessCapableSolid API access — wraps cleanly for agent use.
Solid REST or SDK access. No MCP server yet, but easy to wrap in custom agent tooling. Most modern SaaS tools land here.
Stack roleCRMWhere this tool slots into an agentic pipeline.
Plays the role of CRM in an agentic pipeline. Use it to be the system of record for contacts, deals, and pipeline.
Tubular alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Seat-based
- Budget
- $
- Best for
- SDR / BDR, Account Executive
- Readiness
- Capable
- API
- GraphQL
- Pricing
- Seat-based
- Budget
- $
- Best for
- RevOps, Founder
- Readiness
- Capable
- API
- REST
- Pricing
- Seat-based
- Budget
- $
- Best for
- RevOps, Founder
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does Tubular have a public API?
Yes — Tubular ships a GraphQL API. Docs: https://developer.tubular.io/.
How much does Tubular cost?
Tubular: pricing is seat-based, expect entry tier ($) spend. Full pricing page: https://www.tubular.io/pricing/index.html.
Who is Tubular best for?
Tubular is built for SDR / BDR, Account Executive, RevOps. Fits Solo, SMB (1-50)-sized teams.
How well does Tubular fit an agentic sales stack?
Tier: Capable. Solid public API, no MCP yet — straightforward to wrap in your own agent tooling.