Stay up to date with trends in lead generation and sales growth

Discover the latest strategies and best practices in lead acquisition and sales process optimization. Gain an edge by following current trends and innovations in lead generation.

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Clay
Guide
Outbound Process
Lead Generation
Sales Trends
Customer Acquisition
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Clay
Guide

First step in prospecting - how to do research using Clay (clay.com)?

Discover how to streamline B2B prospecting using Clay - define ICPs, find decision-makers, enrich data and save credits.
First step in prospecting - how to do research using Clay (clay.com)? Discover how to streamline B2B prospecting using Clay - define ICPs, find decision-makers, enrich data and save credits.
Clay.com logo between a robotic hand and a human hand, symbolizing AI-assisted lead generation and automation tools for modern prospecting
Clay
Guide

Clay (clay.com) from the ground up: core features and how to avoid burning through credits - a practical guide for 2025

Discover how to use Clay (clay.com) for smarter lead generation. Learn its key features, avoid wasting credits, and turn data into a powerful prospecting system.
Clay (clay.com) from the ground up: core features and how to avoid burning through credits - a practical guide for 2025 Discover how to use Clay (clay.com) for smarter lead generation. Learn its key features, avoid wasting credits, and turn data into a powerful prospecting system.
Cold mailing scheme in 2025: 6 steps to a successful campaign – from building a mailing list to email content, automation, and follow-ups.
Outbound Process
Customer Acquisition
Guide

How to Create an Effective Cold Email Campaign in 2025: Step-by-Step Guide

Effective cold email in 2025 = personalization, accurate targeting, and automation. Learn how to write emails that get delivered and opened!
How to Create an Effective Cold Email Campaign in 2025: Step-by-Step Guide Effective cold email in 2025 = personalization, accurate targeting, and automation. Learn how to write emails that get delivered and opened!
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Outbound Process

Emails Going to Spam? 10 Rules to Improve Your Email Deliverability [Tips]

Cold emailing not working? Check if your emails are landing in spam and improve deliverability step by step.
Emails Going to Spam? 10 Rules to Improve Your Email Deliverability [Tips] Cold emailing not working? Check if your emails are landing in spam and improve deliverability step by step.
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Outbound Process
Lead Generation

Outbound marketing vs. inbound – which generates leads better?

Inbound and outbound marketing are two lead generation strategies. Check the key differences, advantages, and disadvantages of each and find out which one to choose [CHECKLIST]
Outbound marketing vs. inbound – which generates leads better? Inbound and outbound marketing are two lead generation strategies. Check the key differences, advantages, and disadvantages of each and find out which one to choose [CHECKLIST]
Lead generation, prospect, deal closed, won
Guide
Lead Generation

How to Find a Potential Client's Email? 8 Effective Methods

No contact = no sales. Learn how to find client emails, avoid mistakes, and run effective outbound campaigns.
How to Find a Potential Client's Email? 8 Effective Methods No contact = no sales. Learn how to find client emails, avoid mistakes, and run effective outbound campaigns.
Letter with a lock on it connected with web illustrating email inbox
Guide
Lead Generation

Comparison of the Best Email Finder Tools in 2025

This comparison will help you find the best email search tool available in 2025, considering data acquisition cost and efficiency based on random data testing.
Comparison of the Best Email Finder Tools in 2025 This comparison will help you find the best email search tool available in 2025, considering data acquisition cost and efficiency based on random data testing.
Businessman working on charts with laptop and Clay.com logo in the middle
Clay
Guide

What is Clay (clay.com) and how it can help you

Clay.com automates searching, enriching, and filtering data, streamlining prospecting and increasing sales team effectiveness.
What is Clay (clay.com) and how it can help you Clay.com automates searching, enriching, and filtering data, streamlining prospecting and increasing sales team effectiveness.
Glowing yellow neon icons of email envelopes floating in a digital space, symbolising cold email.
Guide
Lead Generation

What is cold mailing?

Learn what cold mailing is, how to use it in B2B sales, and which tools and strategies help achieve success in campaigns.
What is cold mailing? Learn what cold mailing is, how to use it in B2B sales, and which tools and strategies help achieve success in campaigns.
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