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Bombora

B2B data that tells you who's buying

Data & Discovery
For AI agents
APICapable readiness
About

What is Bombora

Bombora collects B2B intent signals from a co-op of publisher sites and maps that research activity to company accounts, surfacing which businesses are in-market for specific topics and how their interest is trending over time. It's built for SDRs, AEs, and marketing teams at mid-market and enterprise companies who need to prioritize accounts rather than spray outreach across a cold list. The standout capability is building custom B2B audiences from first-party and intent data, which lets marketing teams activate segments directly into ad platforms and ABM tools rather than relying on generic firmographic lists. Bombora connects natively to HubSpot, Salesforce, Marketo, LinkedIn, and a dozen other tools, so intent signals can flow into existing workflows without custom engineering. That said, Bombora is a data layer, not an execution platform — teams without a clear ABM motion or a CRM already in use will struggle to extract value from it.

Data & Discovery
Capabilities

Key features

Intent signals

surfaces buying triggers (funding, hiring, churn

Native CRM integration

first-party connectors, no middleware required

Data

intent signals, firmographic + tech-stack data

Outbound webhooks

event-driven integrations

Our verdict

Vanderbuild take

Bombora is the reference point for B2B intent data in the Intent Signals and Account Research subcategory — if your SDRs, AEs, or demand gen team are flying blind on account prioritization, this is the category-defining tool to evaluate first. On the agentic side, Bombora's API availability means you can wrap intent signals into your own MCP layer or feed them into an AI orchestration workflow cleanly — it's not plug-and-play agentic, but it's buildable without hitting hard walls. Pricing is not publicly listed and almost certainly requires a procurement conversation, so budget accordingly and don't expect a self-serve trial to tell you much. The honest limitation is that Bombora is a signal source, not a complete GTM system — without a disciplined ABM process and a team that knows how to act on surge data, the investment tends to sit underutilized.

Mateusz Sekta
Founder, vanderbuild
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Our Resources

The wedge

Agentic stack profile

API
REST

Programmatic access available.

REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.

API docs →
Agentic readiness
Capable

Solid API access — wraps cleanly for agent use.

Solid REST or SDK access. No MCP server yet, but easy to wrap in custom agent tooling. Most modern SaaS tools land here.

Stack role
Signal source · Enricher · Researcher

Where this tool slots into an agentic pipeline.

Plays the role of Signal source + Enricher + Researcher in an agentic pipeline. Use it to surface buying intent — funding, hiring, job changes, web visits; add firmographic, technographic, and signal data to a lead row on the fly.

Compare

Bombora alternatives

Tools that solve a similar problem — compared at a glance.

Bombora(this tool)
Best for
SDR / BDR, Account Executive
Readiness
Capable
API
REST
Hyros
Pricing
Usage-based
Budget
$$
Best for
Marketing, GTM Lead
Readiness
Native
MCP
Yes
API
REST
Foundry
Best for
Marketing, Account Executive
Readiness
Capable
API
REST
Answers

Frequently asked questions

Does Bombora have a public API?

Yes — Bombora ships a REST API. Docs: https://developer.bombora.com/.

Who is Bombora best for?

Bombora is built for SDR / BDR, Account Executive, Marketing. Fits Mid-market (50-500), Enterprise-sized teams.

How well does Bombora fit an agentic sales stack?

Tier: Capable. Solid public API, no MCP yet — straightforward to wrap in your own agent tooling.