Show
Video and email outreach, combined.
What is Show
Show combines video hosting, personalized video messaging, and AI-driven email automation into one platform, letting marketing teams and SDRs run multichannel outreach without stitching together separate tools. It's built for SMB and mid-market teams in SaaS, e-commerce, and finance that need to generate leads and automate follow-up sequences without a large ops team behind them. The standout capability is interactive video messaging paired with video landing pages — prospects can engage directly from the video rather than being redirected through a generic funnel. Show also handles domain warm-up and spam-filter avoidance, which matters if your team is sending at volume. The honest limitation: with no API and no MCP support, you can't wire this into an agentic stack or automate it beyond what the UI allows, which caps its ceiling for teams building programmatic outbound workflows.
Key features
personalised video messages at scale
AI-drafted personalised copy
multi-step sequences, email + LinkedIn + phone, event-driven triggers, templates library
Vanderbuild take
Show is a multichannel outreach tool that sits at the intersection of video outreach and email sending — a reasonable fit for marketing teams and SDR/BDR orgs that want personalized video in their sequences without buying a separate video platform. On the agentic front, there's nothing here — no API, no MCP server, UI-only — so you can't drive this from an agent or plug it into any orchestration layer without scraping, which is a hard ceiling for teams building automated outbound stacks. Pricing is freemium, so small teams can get in without budget approval, though you should expect to upgrade as contact volume and feature needs grow. The integration surface is thin — Facebook and LinkedIn are mentioned, but there's no native CRM connection documented, which means your ops team will be managing data sync manually or through workarounds.
Agentic stack profile
MCP serverNoNo MCP. Use the REST API or SDK to integrate with agents.
If you want to use this in an agentic workflow, wrap the REST API in a custom MCP server.
APINot publicNo public programmatic access.
No public API. Not usable from an agent without scraping.
Agentic readinessNoneNot usable from an agent without scraping.
No public API. UI-only. Not usable from an agent without scraping, which we don't recommend.
Stack roleSequencerWhere this tool slots into an agentic pipeline.
Plays the role of Sequencer in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels.
Show alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Freemium
- Budget
- $$
- Best for
- Marketing, SDR / BDR
- Readiness
- None
- MCP
- No
- API
- No
- Pricing
- Seat-based
- Budget
- $$
- Best for
- Marketing, GTM Lead
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does Show have an MCP server?
No — Show doesn't expose an MCP endpoint. It's UI-driven; no programmatic agent integration available today.
Does Show have a public API?
No — there's no publicly documented API as of today. Show is operated through its UI.
How much does Show cost?
Show: pricing is freemium, expect mid tier ($$) spend. Full pricing page: https://www.getshow.io/pricing.
Who is Show best for?
Show is built for Marketing, SDR / BDR. Fits SMB (1-50), Mid-market (50-500)-sized teams.