Streak
The CRM that lives in Gmail
What is Streak
Streak embeds a full CRM directly inside Gmail, letting users manage pipelines, track email opens, automate tasks, and run mail merges from the same tab they already live in. It's built for founders, account executives, and RevOps teams at SMBs and mid-market companies who want CRM adoption without forcing a context switch to a separate platform. The standout capability is its AI-generated pipeline creator, which builds structured workflow stages from a prompt — useful when a team is starting from scratch or iterating on a new sales motion. Streak also pulls in LinkedIn profile data and enriches contacts with verified emails, reducing the manual work of keeping records current. Where it falls short is depth: teams that need advanced reporting, complex multi-channel sequencing, or enterprise-grade territory management will find Streak's feature set too shallow and will likely outgrow it before hitting 500 seats.
Key features
system of record for contacts, deals, and pipeline
first-party connectors, no middleware required
multi-step sequences, event-driven triggers
fits any iPaaS or workflow chain
Vanderbuild take
Streak is a Gmail-native CRM that makes the most sense for founders, AEs, and RevOps leads at growth-stage companies who are already Google Workspace shops and want pipeline management without onboarding a separate tool. On the agentic side, this is one of the more interesting plays in the CRM subcategory — native MCP server support means you can wire Streak directly into an AI agent orchestration layer without building a custom wrapper, which is non-trivial for a tool at this price point. At $49 per user per month, it's affordable for small teams, though seat costs add up quickly as you scale past 20 users. The honest limitation is ceiling: Streak's reporting and sequencing depth won't satisfy a mature RevOps function, and teams that need multi-channel outreach cadences or granular attribution will hit the walls fast.
Agentic stack profile
MCP serverYesLive MCP server — agents can call this tool directly.
The MCP server exposes agent-oriented read and write actions over connected AI assistants: searching deals/boxes, retrieving box/deal details and timelines, searching contacts, updating deal stages, assigning boxes, creating tasks/follow-ups, and logging notes/meeting transcripts. The support doc also describes authentication via the connector flow and per-action permission controls for the AI.
Open MCP →APIRESTProgrammatic access available.
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
API docs →Agentic readinessNativeBuilt for agents from the ground up.
MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.
Stack roleCRMWhere this tool slots into an agentic pipeline.
Plays the role of CRM in an agentic pipeline. Use it to be the system of record for contacts, deals, and pipeline.
Streak alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Seat-based
- Budget
- $$
- Best for
- RevOps, Account Executive
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- RevOps, Account Executive
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Freemium
- Budget
- $$
- Best for
- RevOps, Founder
- Readiness
- Native
- MCP
- Yes
- API
- REST
Frequently asked questions
Does Streak have an MCP server?
Yes — Streak exposes a Model Context Protocol server. The MCP server exposes agent-oriented read and write actions over connected AI assistants: searching deals/boxes, retrieving box/deal details and timelines, searching contacts, updating deal stages, assigning boxes, creating tasks/follow-ups, and logging notes/meeting transcripts. The support doc also describes authentication via the connector flow and per-action permission controls for the AI. See the MCP docs at https://api.streak.com/mcp.
Does Streak have a public API?
Yes — Streak ships a REST API. Docs: https://streak.readme.io/.
How much does Streak cost?
Streak: pricing is seat-based, expect mid tier ($$) spend. Full pricing page: https://www.streak.com/pricing.
Who is Streak best for?
Streak is built for RevOps, Account Executive, Founder. Fits SMB (1-50), Mid-market (50-500)-sized teams.
How well does Streak fit an agentic sales stack?
Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.