Viewed
Video in every inbox, no chasing needed.
What is Viewed
Viewed lets marketing and SDR teams embed video directly into emails — with autoplay, audio, and up to one minute of playback — without requiring recipients to click out to a landing page. It generates the HTML needed to drop into virtually any ESP, handles video hosting, and adapts playback technology to the recipient's device. The standout capability is device-adaptive autoplay: videos start playing inside the inbox itself, which removes the friction of a redirect and keeps attention on the message. An AI video generator is included at the Professional tier and above, letting smaller teams produce video content without a separate production tool. That said, Viewed is purpose-built for email video delivery — it is not a full video marketing suite, and teams needing deep CRM workflow automation or multi-channel sequencing will find the integration surface limited.
Key features
personalised video messages at scale
AI-drafted personalised copy
Vanderbuild take
Viewed occupies a specific niche in video outreach: it solves the single problem of getting video to play inside an inbox rather than behind a click, which is genuinely useful for marketing teams and SDRs running email-first sequences. On the agentic readiness front, an API is available but readiness is limited — you can connect it programmatically, but MCP status is unknown and we wouldn't count on building a reliable agentic outbound loop on top of it without testing the endpoints carefully first. Pricing starts at $72/month per user, which is affordable for small teams, but the view-based overage model means costs can climb faster than expected once campaigns scale past 25k views. The integration story is also thin — ESP compatibility is broad, but native CRM connectors are only available at the Enterprise tier, so mid-market teams on HubSpot or Salesforce will need to wire things together manually below that level.
Agentic stack profile
APIRESTProgrammatic access available.
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
Agentic readinessLimitedUsable but with caveats — rate limits, brittle endpoints.
API exists but is rate-limited, brittle, undocumented, or hidden behind enterprise plans. Use with caution in production agent workflows.
Stack roleSequencerWhere this tool slots into an agentic pipeline.
Plays the role of Sequencer in an agentic pipeline. Use it to send and track multi-step outbound cadences across channels.
Viewed alternatives
Tools that solve a similar problem — compared at a glance.
- Pricing
- Freemium
- Budget
- $$
- Best for
- Marketing, SDR / BDR
- Readiness
- Limited
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- Marketing, GTM Lead
- Readiness
- Native
- MCP
- Yes
- API
- REST
- Pricing
- Seat-based
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Capable
- API
- REST
Frequently asked questions
Does Viewed have a public API?
Yes — Viewed ships a REST API. Note the API is rate-limited or enterprise-gated, so plan integrations accordingly.
How much does Viewed cost?
Viewed: pricing is freemium, expect mid tier ($$) spend. Full pricing page: https://www.viewed.video/video-email-pricing/.
Who is Viewed best for?
Viewed is built for Marketing, SDR / BDR. Fits SMB (1-50), Mid-market (50-500)-sized teams.
How well does Viewed fit an agentic sales stack?
Tier: Limited. An API exists but it's rate-limited, brittle, or enterprise-gated. Plan integrations carefully.