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What Is a Sales Tech Stack? How to Choose Yours
Stop buying tools on hype. Learn how to choose a sales tech stack that connects - five criteria, a stack health check, and 1,000+ tools compared.
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About
What is Wiza
Wiza extracts and verifies contact data from LinkedIn Sales Navigator, returning real-time validated emails, mobile numbers, and 40+ enrichment fields per record. It's built for SDRs, BDRs, founders, and GTM engineers who need clean contact data without manual cleanup or bounce risk. The standout capability is job-change tracking — Wiza monitors when contacts switch roles and flags those updates so your CRM stays current without a manual re-enrichment pass. Data can be exported to CSV or pushed natively to HubSpot, Salesforce, or Outreach in one step. The main constraint is that Wiza's prospecting surface is tightly coupled to LinkedIn Sales Navigator, so teams without a Navigator license will find the core workflow limited.
Capabilities
Key features
Prospecting database
searchable B2B contact + company directory
Native CRM integration
first-party connectors, no middleware required
AI capabilities
per-prospect AI research
Data
verified emails, mobile phones, intent signals, real-time enrichment
Our verdict
Vanderbuild take
Wiza is a focused prospecting database for SDRs, founders, and GTM engineers who want verified emails and mobile numbers without wading through a bloated sales platform. On the agentic side, this is one of the few tools in the prospecting database subcategory with native MCP server support, which means you can wire it directly into an AI agent orchestration layer without building a custom wrapper — that's a real differentiator for GTM engineers running agentic outbound. Free or near-free to start, and the per-user monthly plans are low-risk to test before committing to an annual seat. The honest constraint: Wiza's prospecting workflow is built around LinkedIn Sales Navigator, so if your team doesn't have Navigator licenses, you're working against the grain of the product from day one.
Mateusz Sekta
Founder, vanderbuild
Learn more
Our Resources
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The wedge
Agentic stack profile
MCP serverYesLive MCP server — agents can call this tool directly.
MCP server
Wiza's MCP exposes contact and company enrichment, prospect and company search, credit queries, and supports OAuth or bearer auth.
Open MCP →APIRESTProgrammatic access available.
API
REST API — straightforward to call from any agent or workflow tool. Rate limits and auth vary by plan.
API docs →Agentic readinessNativeBuilt for agents from the ground up.
Agentic readiness
MCP server + agent-friendly API + at least one autonomous workflow out of the box. The bar for 'Native' is high — only a handful of tools currently qualify.
Stack roleData source · VerifierWhere this tool slots into an agentic pipeline.
Stack role
Plays the role of Data source + Verifier in an agentic pipeline. Use it to source contacts, companies, and the raw inputs an agent needs to act; validate emails or phones before an agent sends or dials.
Compare
Wiza alternatives
Tools that solve a similar problem — compared at a glance.
Wiza(this tool)
- Pricing
- Freemium
- Budget
- $
- Best for
- SDR / BDR, Founder
- Readiness
- Native
- MCP
- Yes
- API
- REST
Apollo
- Pricing
- Freemium
- Budget
- $$
- Best for
- SDR / BDR, Account Executive
- Readiness
- Native
- MCP
- Yes
- API
- REST
Lusha
- Pricing
- Freemium
- Budget
- $$
- Best for
- SDR / BDR, RevOps
- Readiness
- Native
- MCP
- Yes
- API
- REST
Answers
Frequently asked questions
Does Wiza have an MCP server?
Yes — Wiza exposes a Model Context Protocol server. Wiza's MCP exposes contact and company enrichment, prospect and company search, credit queries, and supports OAuth or bearer auth. See the MCP docs at https://mcp.wiza.co/mcp.
Does Wiza have a public API?
Yes — Wiza ships a REST API. Docs: https://docs.wiza.co/.
How much does Wiza cost?
Wiza: pricing is freemium, expect entry tier ($) spend. Full pricing page: https://wiza.co/pricing.
Who is Wiza best for?
Wiza is built for SDR / BDR, Founder, GTM Engineer. Fits Solo, SMB (1-50)-sized teams.
How well does Wiza fit an agentic sales stack?
Tier: Native. Has both an MCP server and an agent-friendly API — drops into an agentic stack with minimal glue code.