Client
Valueships is a European pricing boutique specializing in commercial strategy and pricing for B2B companies. The firm increases revenue through pricing updates, with a primary value promise that's rare in consulting: +10% ARR or no commission.
The track record backs the pitch: 150+ projects delivered, over $500M in additional client revenue, and a 15× average ROI on their pricing work. Their client roster spans European SaaS and tech - Brand24, Survicate, Omnisend, KlickTipp, LiveSession and Callpage among them - with published outcomes like a 41% ARPU lift and 12%+ conversion gains from split-tested pricing pages.
They came to Vanderbuild with a different problem than the one they solve for clients: not how to price, but how to reach seven new markets - and how to get a clean, targetable view of who was even in them.
Challenge: seven new markets, and no map of who's in them
Valueships set out to penetrate seven markets at once - UK, Benelux, Baltics, Nordics, DACH, Balkans and the US - by reaching their full addressable market: technology firms of 51 to 1000+ employees, EUR 10M+ in revenue, across a wide set of C-level personas.
The ambition was clear; the targeting data wasn't. You can't run efficient paid campaigns against markets you haven't mapped - and buying broad, unsegmented lists would have meant paying to reach the wrong companies. Before spending on amplification, Valueships needed the underlying asset: a complete, segmented map of the addressable market across all seven regions, clean enough to target against.
The core question
Who is actually in these seven markets and how do you reach them at scale without wasting spend?
Solution
Full total-addressable-market mapping, built into segmented, campaign-ready lists and activated through LinkedIn Ads.
Business Value
Beyond the reach itself, Valueships walked away with a reusable asset base and a clear next move.
- A reusable TAM map and segmented persona lists across seven markets, ready to re-run.
- Audiences built and structured for LinkedIn Ads.
- A foundation for signal-based activity: an engagement-led motion built on top of the LinkedIn Ads audience.
Results: a mapped market, activated - and a clear path into a signal-based motion
The TAM map didn't sit in a spreadsheet. It went live: 25,000 companies reached through LinkedIn Ads on the Vanderbuild-built lists, with the targeting proving out fast.
Reach: 25,000 companies put in front of Valueships via LinkedIn Ads, across all seven mapped markets.
What it unlocked: the Ads audience became the foundation for a signal-based motion - where engagement, not cold volume, drives the follow-up.
The strategic outcome: Valueships moved from "reach the whole market" to "act on the signal the market gives back." That next chapter - the signal-based, engagement-led campaign built on this foundation - is its own case study.
→ Read how the signal-based motion played out: Valueships: Signal-Based Campaign
